Colgate The challenge What we did The results ProClinical C200

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Presentation transcript:

Colgate The challenge What we did The results ProClinical C200 To promote the benefits of the ProClinical C200 sonic electric toothbrush and encourage people already using a competitor brand electric toothbrush to swap to Colgate. What we did We created an amnesty for old electric toothbrushes in exchange for a brand new Colgate ProClinical C200 sonic electric toothbrush – RRP £64.99 and ran adverts on digital screens & 6-sheet posters with a bespoke swap unit. The results We exchanged 7,000 Colgate ProClinical C200 electric toothbrushes for gym/leisure centre members’ old rechargeable brushes and created a huge flutter on Social Networks, generating many positive messages & tweets. Environment: Health Club Media: Experiential Campaign: National