Analytics Portal 07-18-2017

01 02 03 Introduction to Analytics Portal Guide to Analytics Portal What is Analytics Portal and how to access it? Guide to Analytics Portal 02 Understand how to use Analytics Portal 03 FAQ Most Frequently Asked Questions

Introduction to Analytics Portal Chapter 01 Introduction to Analytics Portal What is Analytics Portal and how to access it?

Grow your business with data analytics: 01 Introduction to Analytics Portal Overview Use Data analytics to drive business growth! My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions Grow your business with data analytics: Identify top SKUs that are out-of-stock Identify top SKUs that are uncompetitive Check your bestsellers, brands and categories

01 Introduction to Analytics Portal What are the dashboards? 2 3 4 5 6 1 My Highlights Snapshot of your top performing SKUs, worst performing SKUs, top SKUs (out of stock/ going to be out of stock) and top uncompetitive SKUs My Dashboard Summary of your performance and day to day revenue My SKUs Display all the SKUs’ details and what are the key actions you should take to drive sales My Top Brands Display the performance of your brands My Top Categories Display the performance of your categories Definitions List of definitions of the metrics in the Analytics portal 2 3 4 5 6

Your Weekly Seller Report now can be found in Seller Center! 01 Introduction to Analytics Portal Weekly Seller Report Weekly performance Overall account performance KPI Detailed category performance Weekly Seller Report: Product performance My bestseller performance What are my next steps to grow? Product performance – Full detail Full details of all your skus Definitions Your Weekly Seller Report now can be found in Seller Center!

Guide to Analytics Portal Chapter 02 Guide to Analytics Portal Understand how to use Analytics Portal

My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions

02 Guide to Analytics Portal My Highlights Filter for Last 30 days performance or Last 7 days Filter for Categories or Brands 50 10 Reset all filter 50 50 50 10

02 Guide to Analytics Portal My Highlights Top Selling SKUs  Top 10 SKUs by revenue 1 2 3 4 Top Selling SKUs: Out-of-stock/ To be Out-of-stock  All SKUs that are out-of-stock or projected to be out-of-stock within 7 days, sorted by descending revenue Worst Selling SKUs  Top 10 SKUs by page views with no sales Top Uncompetitive SKUs  All uncompetitive SKUs sorted by descending page views

02 Guide to Analytics Portal My Highlights Stocks: Current stock count and projected number of days to out-of-stock based on past sales history My Highlights Revenue & Items: Gross revenue and items sold before returns and refunds Conversion: Items sold divided by page views of those products across web and app Page views: Number of times customers have viewed the product page across web and app Price: Current price of the SKU Lowest Price Found: Lowest prices found for the same SKU on other platforms

My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions

02 Guide to Analytics Portal My Dashboard

02 Guide to Analytics Portal My Dashboard Data available till (date) This will show you the latest date of every data provided Category 1, category 2 & Brand: Search by primary or secondary category or Brand Month: Current Month till date vs last month till date Week: Last 7 days vs Last 8th – 14th day Day: Yesterday vs the day before yesterday Purchasable SKUs: All SKUs that are active & have stocks at the date this report was generated Viewed SKUs (No sales): SKUs that have page views with no sales in the specified period Selling SKUs: SKUs with at least 1 order in the specified period Revenue Lost Due to OOS: Lost revenue per day in the specified period for the products are out-of-stock

Sales Evolution last 30 days: 02 Guide to Analytics Portal My Dashboard Price Uncompetitiveness: % of assortment that is not competitive compared to matching SKUs on other platforms % Out-of-stock: % of selling assortment out-of-stock weighted by SKUs sales Revenue: Gross revenue before returns, refunds and vouchers Orders: Gross orders before returns, refunds and vouchers Page Views: Number of times customers have viewed the product page across web and app Conversion Rate: Items sold divided by page views of those products across web and app Doughnut Chart: The summary of your selling, viewed and non-selling SKUs in chart Sales Evolution last 30 days: Your sales summary in bar chart within the last 30 days.

My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions

02 Guide to Analytics Portal My SKUs

Select the type of dashboard you would like to look at 02 Guide to Analytics Portal My SKUs Select the type of dashboard you would like to look at

02 Guide to Analytics Portal My SKUs Action that you should take based on stocks, pricing and traffic data: - Restock  when stocks is running low - Re-price  improve the price if they are uncompetitive Improve content  low conversion rate Join Campaign  when traffic (page view) is low Attend Training  to improve content and increase traffic

My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions

02 Guide to Analytics Portal My Top Brands

02 Guide to Analytics Portal My Top Brands Export Table: All data can be exported to Excel % of Views: Split of page views by brands % of Items Sold: Split of items sold by brands % of Revenue: Split of revenue by brands

Brand-wise performance in the specified period across multiple metrics 02 Guide to Analytics Portal My Top Brands Top Brands: Brand-wise performance in the specified period across multiple metrics

My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions

02 Guide to Analytics Portal My Top Categories

02 Guide to Analytics Portal My Top Categories Export Table: All data can be export to Excel file. % of Views: Split of page views by brands % of Items Sold: Split of items sold by brands % of Revenue: Split of revenue by brands

Click on + button to expand to category level 3 02 Guide to Analytics Portal My Top Categories Top Categories: Category 2 and 3 performance in the specified period across multiple metrics Click on + button to expand to category level 3

Frequently Asked Questions Chapter 03 Frequently Asked Questions

03 Frequently Asked Questions Q A 1 What are the key metrics I should focus on? Revenue, orders & items sold are key to understanding how your business is performing Key drivers of your business are page views, conversion rate and average basket size 2 How do I increase my page views? Drive traffic to your product pages! Add your best products to Lazada campaigns to increase exposure Drive your customers from your marketing campaigns to Lazada product pages Run marketing campaigns on Facebook or Google Adwords Direct organic traffic from your website to your Lazada product pages 3 How do I increase conversion rate? Improve your content! Reduce your sales price to ensure customers are seeing the best deal in the market Add more high quality images; Images with 4+ images perform better Create detailed product description including photos & videos wherever possible 4 How do I increase my average basket size? Focus on increasing your page views and conversion rate to grow your business Increase average basket size while maintaining conversion rate by creating product bundles 5 What are the key actions I should take? Identify the top SKUs with stocks, pricing or content issue and improve them 6 What is the currency displayed? <your country> currency 7 I want more information. How can I get it? [ Please include all feedback in the feedback box at the bottom of the page ]

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