Digital Content in MENA – Opportunities for Telecom Operators Presentation to ATIF, May2010

Projected market size – Applications Revenues from digital content – a small share of mobile operators’ revenues Projected market size – Applications (2013) Mobile revenues in selected regions & countries, by type (2009) $7bn Apps sales (2013E) $40B $37B $162B $75B $18B $82B $21B Content 2% 1% 4% 5% 6% 5% 10% 8% 12% 13% 10% 9% P2P messaging 9% 18% 10% 8% Telecom industry revenues (2013E) $1.6tr 11% 7% Other Data 40% 37% 23% Voice A drop in the bucket Apps sales represent only of overall projected telecom revenues in 2013 0.4% Middle EastMiddle East Africa USA Japan Korea China India Source: Informa Global Content Forecasts 2008-2013, and Mobile Operator Revenues Update 2010 Q2. Source: Booz & Company

Acquiring new customers The real economic value of digital media for telcos is to strengthen their core business through… Acquiring new customers Reducing churn

Telecom operators’ differentiating levers Telecom operators should leverage unique differentiating strengths – even more so in the Middle East Telecom operators’ differentiating levers Access to customer data Trusted brands Marketing power: bundling of content with core services Particularly relevant in the Middle East Better access to local content Billing relationship

Intigral brings value to each stakeholder in the digital content ecosystem Intigral value proposition to its content ecosystem partners Telecom operators Content owners, application developers, content creators Mobile storefronts End-users IPTV/ OTT TV EPGs Advertisers Web portals 1 2 3 4

Example – Managing STC’s IPTV service, INVISION All the major pay TV channels on one box OSN |EPL | Al Jazeera The latest Hollywood studio content The latest Bollywood content The latest Arabic content Interactive capability: pause, rewind and 7-days catch up SVOD bundled with linear packages One service/One Price All your favorite subscription & FTA channels The best on-demand content Full interactive features

Bringing Cinema at Home to STC’s invision subscribers March 2011 Theatrical Release Playing on invision at the same time as theatres in Egypt and Gulf

Newspaper, Radio and MMS Shot

Nadeek – a mobile sports portal

Thank you © 2010