Text Message Program AUDIENCE: Parents of Middle School Students

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Presentation transcript:

Text Message Program AUDIENCE: Parents of Middle School Students

Print & Online Ads AUDIENCE: Parents of Middle School Students

Print & Video - Community Events & Online AUDIENCE: Parents of Middle School Students

Drug-impaired Driving Campaign MEDIA: Cable TV, Radio, Print Ads, Billboard, Recycling Bins, Online Ads AUDIENCES: Young adults, Seniors, Parents, English & Spanish

Online Ads – Metrics AUDIENCE: Young adults – Facebook – Video Ads – April 2016 84 likes 61 shares 45 comments 70 likes 49 shares 13 comments

Online Ads – Metrics AUDIENCE: Young adults – Pandora – Video Ads – April 2016 NOTE: Videos cannot be skipped on Pandora