Creating healthier communities FOR YOUTH DEVELOPMENT FOR HEALTHY LIVING FOR SOCIAL RESPONSIBILITY Creating healthier communities North Carolina ymcas Membership reciprocity program Marketing & COMMUNICATIONS UPDATE December 8, 2015 The outcomes from this morning’s webinar are: Walk through the Communication Resources provided Address any outstanding gaps Position us all to activate resources appropriately in January

Overview of communication resources Benefit Statement MY Y IS NOW EVERY Y IN NORTH CAROLINA Customizable Brochure (Publisher) Customizable Flyer (Publisher) Sample Website Content Sample Social Media Content Copy Graphics Talking Points NC YMCA Reciprocity Manual

WEBSITE Header: MY Y IS NOW EVERY Y IN NORTH CAROLINA! Your Y just got a whole lot bigger! We want to encourage members to utilize the Y as often as they can. Sometimes, it’s more convenient for members to utilize a Y in a different location when traveling, near a workplace or in another region.   Now, full facility/full privilege YMCA members have the flexibility to use other Y facilities throughout our state, at no extra charge. Simply present your active YMCA membership card and photo ID at the Y you’re visiting and enjoy free access. Some restrictions and exclusions may apply. Prior to visiting a Y we recommend members contact them for more information. For a complete list of participating YMCAs across North Carolina visit *here. You can find more information and details about the program **here. Now get out, explore and stay connected to the Y! *[Link to Alliance website]  **[PDF of the flyer] Walk through the resources

SOCIAL MEDIA Date Time Platform Post January 4 8:00 a.m. Facebook Your Y just got a whole lot bigger! We are excited to share another great reason to belong to the YMCA. You can now visit any Y in the state as part of your membership. So get out, explore and stay connected to the Y!   Visit <website> for details. Use Graphic A Twitter Your Y just got a whole lot bigger! Y members can now visit any Y in the state Use Graphic B January 11 11:00 a.m. We’ve got your #MotivationMonday! Y members can now visit any Y in the state for free. We’ve got your #MotivationMonday! Y members can now visit any Y in the state as part of membership! Walk through the resources

SOCIAL MEDIA Graphic A Graphic B Date Time Platform Post January 21 11:00 a.m. Twitter Get out, explore and stay connected to the Y! [Link to your website/page with reciprocity details]   Use Graphic B  January 29 8:00 a.m. Use Graphic B Walk through the resources Graphic A Graphic B

Press RELEASE January 12, 2016 Walk through the resources

QUESTIONS?