Title Goes Here – Font: Rockwell 32pt Subtitle Here, Font: Roboto Regular 14pt Matt Carlson Business Recruitment Manager 20120 E. Mainstreet • Parker, CO 80138 • phone 303.805.6260 • www.parkered.org

Parker – Where We Are

We Are Part of the Denver Metro Region Physically – 21 Square miles Structurally – Home Rule Municipality Philosophically – 1 of 70 ED organizations who make up the region

Community Profile Population 50,789 Trade Area Population 126,000 Area in Square Miles 20.81 Median Age 34.90 Median Household Income $99,534 Median Home Value $435,250 Educational Attainment: Bachelor’s Degree or Higher 33.9% Master’s Degree or Higher 13.6% Founded in 1864 Incorporated in 1981 2,946 licensed businesses

History of Parker 1982 – 200 homes incorporate (approx. 500 pop.) 2002 – 10,000 Today – 17,000 Housing Units (Approx 50,000 pop.) 2025 – 30,000 Housing Units (Approx 95,000 pop.) Our history is one of rooftops and retail… Thought of as “bedroom community” to Denver

Planning History Euclidian Zoning As Part Of Unincorporated Douglas County County Zoning Adopted As Part Of Incorporation +/- 20 Years – Planned Urban Development (<70 Pds) Moving Toward More Defined Uses

What ARE The Opportunities In Parker

3 Urban Renewal Districts Encompass Approximately 20% Of Town Of Parker Each Have Very Unique And Distinct Characteristics Some Are Overlaid By Metro Districts And/Or Enterprise Zones Multiple PDs Are Included Within These Districts Four Water Districts Euclidian Zoning Still In Effect In Many Places How Do We Convey These Complexities To Prospects?

Further Challenges Unique Story Need To Look Bigger Than We Are Parker Is VERY Small Aren’t Big Enough To Draw The Attention Of National Developers Physical Location -- We Are Located At The Fringe Many Available Sites Are NOT On The Market (i.e.Listed By Brokers) OR Are Speculative Assemblages Within Urban Renewal Areas So These Are NOT Available Within Commercial Property Databases Unique Story Need To Look Bigger Than We Are Need To Differentiate & Get Noticed

But If People Don’t Know You Are There… www.ParkerED.com All The Usual Suspects… Community Profile IEDC Data Sets Strategic Advantages (Access, Workforce, Quality of Life, Educational Attainment) Available Sites And the answer is … A WEB SITE We have one it even won an IEDC Award Available sites – why not list the data there??? (and let’s face it…how many searches start with “find me a town at the fringe of a Metro area with 50K people…”) But If People Don’t Know You Are There…

Get Selectors/Developers Attention So I Needed A Way To… Get Selectors/Developers Attention Focus Searches To “Target” Properties Move Those Properties Forward Speed The Entitlement Process Begin Conversations With Interested Parties Allows me to get on my soap box for just a minute… ED is by its nature a high touch business But the proliferation of data and the ease with which selectors can slice/dice from an armchair Has made the business even MORE transactional in nature (if that is even possible)

Enter OppSites Allows Us To: Group All The Salient Data In One Place (Allowed Uses, Underlying Zoning, PD Documents, Design Standards, Incentives, Special Districts, Etc.) Subtlely Educate (By Presenting Alternatives) Proactively Reach Out To The Very Individuals We WANT To See Us Take a SPECIFIC site – Listed or NOT

Isn’t This Just MORE data??? As Part Of The Region (And One Of The Grey Haired Guys) I Get Asked To Evaluate New Ways To Present Data All The Time “Look At All This Data…we Can Make It Pretty…now How Can We Help You With It?” Data Isn’t The Story – Just A Means To An End Oppsites Allows Us To “Tell The Story” (using Data Where Applicable) I DON’T think so… The difference is this… Knowledge is distinctly human…and it is the assemblage of disparate information (data) shaped by experience and insight to form a educated answer Disclaimer… Oppsites Allows Us To Convey Knowledge To Our Clients And Help Them To Make Informed Decisions

Title Goes Here – Font: Rockwell 32pt Thank You Subtitle Here, Font: Roboto Regular 14pt That concludes my comments… I will be happy to answer any questions folks have And I will turn this back over to John Matt Carlson mcarlson@parkeronline.org (303) 805-3164 20120 E. Mainstreet • Parker, CO 80138 • phone 303.805.6260 • www.parkered.org