Northern Valley’s Agribusiness Project

Northern Valley’s Agribusiness Project Royalties for Regions funded Shires of Chittering, Gingin and Dandaragan Chittering Chamber of Commerce Approximately 3 year project

Northern Valley’s Agribusiness Project Market opportunities for products grown in the region Local, interstate and export market opportunities Horticulture, grains, livestock

Northern Valley’s Agribusiness Project Interface with water for food project Infrastructure resources, power and roads Water availability Water use and crop production

Northern Valley’s Agribusiness Project Planning workshop December 2016 Key product industry profile and case studies Potatoes Citrus Mangoes Carrots in some aspects Out of specification product options

Northern Valley’s Agribusiness Project Seasonal production scope Regional production scope Out of specification product Out of specification product options

Northern Valley’s Agribusiness Project Food processing opportunities Feed stock for food processing Curtin Uni to support out of specification product usage options Investment business cases for food processing

Spiralizing: The Transformation of Traditional Vegetables

Northern Valley’s Agribusiness Project Target markets China, Japan, South Korea, Malaysia, Middle East through FTA’s Food Safety Changing demographics Strategic market advantage

Northern Valley’s Agribusiness Project Long term target products characteristics Application of technology Mechanisation advantage Combine to give market advantage

Northern Valley’s Agribusiness Project Big food trends Struggling to make good profit margins Big food investing in start ups through seed capital funds Big food buying market share through start ups

Reynolds America 65 10.1 Altria Group 47 18.8 BAT 44 20.0 Philip Morris Int. 40 26.8 SAB Miller 33 16.5 AB InBev 32 43.6 Diageo 31 Mondelez 30 29.6 Johnson & Johnson 28 13.5 Reckitt Benckiser 25 13.6 Japan Tobacco 25 17.9 Coca-Cola Co 22 44.3 Pernod Ricard 19 9.5 L’Oréal 18 28.0 Source: OC & C (UK), 2016 *based on 2015 (or nearest) financial data

*based on 2015 (or nearest) financial data Carlsberg -0.3 9.7 Dean Foods 1.2 8.1 Kirin Breweries 1.8 15.2 Con Agra 2.1 15.8 Bunge 3.0 28.1 ADM 3.7 25.2 Nippon Meat Packers 3.8 10.0 Arla Foods 3.9 10.0 Royal Friesland Campina 5.2 Tyson Foods 5.3 41.4 JBS 5.6 47.9 Suntory 5.7 19.8 Tingyi 5.9 9.0 Asahi Breweries 6.2 4.1 Source: OC & C (UK), 2016 *based on 2015 (or nearest) financial data

Kellogg builds margin but fails to stem sales slide Kellogg Mimics Unilever and General Mills and Sets Up Fund to Find Tomorrow's Star Companies 21 Jun 2016 --- Kellogg is following the likes of General Mills and Unilever by launching an investment fund which will invest around $100m in start-ups, in the hope of identifying the Chobani of tomorrow. The investment fund, called eighteen94 capital, will make minority investments In companies "pursuing next-generation innovatfonm including start-ups pioneering new ingredients, foods, packaging and technology. Imperial College London

Northern Valley’s Agribusiness Project Simplifying ingredients Eating habits changing to snacking Fit product into market use, Chicken in China

*.. 23 Walmart

Meal for Seven. Apartment in Hangzhou, 2016

Northern Valley’s Agribusiness Project Business need to be ready for investment in diversification Seed capital has minimum requirements to invest in a business Match the demand