The People Factor: Training and Developing Staff

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Presentation transcript:

Jack Powers INTERNATIONAL INFORMATICS INSTITUTE ADVISORY COUNCIL FOR CAREER & TECHNICAL EDUCATION The People Factor: Training and Developing Staff Convergence of Digital Multimedia for Publishers Conference State Administration of Press, Publications, Radio, Film and Television in cooperation with the SUNY Global Center / November 29 – December 2, 2016 customers and ^

Jack Powers INTERNATIONAL INFORMATICS INSTITUTE ADVISORY COUNCIL FOR CAREER & TECHNICAL EDUCATION

Innovation Happens Hot Metal Typesetting 1884 1985 Desktop Publishing 1875 Photolithography 1884 Hot Metal Typesetting 1969 Computer Mouse 1980 Electronic Color 1985 Desktop Publishing 1990 PhotoShop 1993 PDF 1995 World Wide Web 1991 Digital Photography 2005 Digital Video 2006 Social Networks 2007 Smartphones

Seeing The Future New Technologies > New Products > New Businesses What about… my Customers? my Market? my Employees? my Capital? my Mission?

Building a Team Grow Your Own Producer vs Enthusiast Professional Development Inside or Out Colleges or New Sources On-line or Blended Learning Vendor Instruction Recruiting, Screening, Evaluating, Trying Out, Selecting, Retaining

Building a Team New Graduates Interns and Apprentices Partnering with Schools Professors vs Practitioners Externships

Building a Team Multimedia Experts Competitors and Collaborators Thought Leaders Narrow Expertise

Multimedia Careers Mobile Applications Developer Programmer Search Engine Optimization Specialist Coder Web Content Strategist Editor Information Services Coordinator Librarian Digital Marketing Manager Marketing Mgr Big Data Analyst Database Admin Privacy Officer Ethics Officer User Experience Designer Comp Designer Cloud Services Specialist Sys Admin

Managing Talent Creating a Competitive Profile Glassdoor.com, Payscale.com, LinkedIn, social media Recruiting Events Legendary Interview Process Non-Cash Compensation Opportunities for Growth

Educating Audiences Teachable Media Delivering the Impossible …which soon becomes indispensable

Educating Audiences

Educating Audiences

Multimedia Delights Customization Personalized media Timeliness Instant access Comprehensiveness Abundant images, ideas, titles Searchability On-demand information Economy Cheap and targeted Transaction Linked and commercial

Multimedia Disappointments Ubiquitous Intrusive Advertising Personalized adtech Privacy Violations Total tracking Identity Theft Phishing, Copyright Violations Sharing without attribution Fake News Anyone can post

Evolving Media Interfaces

Jack Powers INTERNATIONAL INFORMATICS INSTITUTE MEDIA TECHNOLOGY & DESIGN INDUSTRY ADVISORY COMMISSION The People Factor: Training and Developing Staff IN3.ORG / JPowers @IN3.ORG Facebook.com/ Twitter.com/ LinkedIn.com/in/ customers and ^ JackPowers