GSSW Research Seminar - Engage, Change and Deliver Thursday 9 October 2008 ALAN G BAIRD PRESIDENT ADSW

PERSONALISATION Transformation not restructuring. Promoting independence and choice. Shift of power from systems and practitioners to service users.

“Not whether the public will want these services – we know they will but whether professionals in all disciplines are prepared to let go and embrace the change.”

“As President, I am determined that we create a momentum for taking forward the work of Changing Lives. It must be owned and managed by the sector”. Alan G Baird May 2008

CHANGING LIVES Two and a half years since Changing Lives published. Sense of frustration/lack of tangible outcomes. Importance of strong Social Work Leadership. Influencing Change. Building cohesion.

ADSW PROFESSIONAL DEVELOPMENT MANAGERS Romy Langeland Children’s Services and Workforce. Wendy Harrington Community Care and Personalisation. Yvonne Robson Criminal Justice and Risk.

ADSW COMMITMENTS To publish ‘A Life Changed’ DVD. 1000 copies circulated. 3 key seminars: 25 September 20 November Early 2009 Personalisation Risk Workforce Development ADSW Lecture – Glasgow City Chambers February 2009 ADSW Meetings with Chairs of LPF 11 September 2008 Establish a Public Relations Strategy Working Group met 26 August.

NATIONAL TO LOCAL National Social Work Forum ADSW Area Meetings (10) Schools of Social Work SSSC IRISS Voluntary Sector SWIA CARE COMMISSION ADSW Area Meetings (10) User/Carer Forums Local Practitioners Forums ADSW Area Meetings and LPFs supported by PDMs

PURPOSE Build a more cohesive sector. Opportunities to act as stakeholders. Consultation forums on key issues. Improve communications up and down. Localising PR strategy. How Social Work contributes to the National Outcomes.

PUBLIC RELATIONS STRATEGY Working with Scottish Government, SSSC and Association of Social Care Communicators. Recruitment of agency. ADSW committing significant resources. National Strategy, locally delivered.

PURPOSE To develop and implement a short, mid and longer term strategy to better inform the public. Consistent approach. Agree key messages across the sector. Long lasting impact. 3 key messages from Changing Lives: Doing more of the same won’t do. Social Work Services don’t have all the answers. Making the best use of our skills.

THE ROLE OF SOCIAL WORK IN SCOTLAND 12 of the National Outcomes We realise our full economic potential with more and better employment opportunities for our people. We are better educated, more skilled and more successful, renowned for our research and innovation. Our young people are successful learners, confident individuals, effective contributors and responsible citizens. Our children have the best start in life and are ready to succeed.

12 of the National Outcomes (continued) We live longer, healthier lives. We have tackled the significant inequalities in Scottish society. We have improved the life chances for children, young people and families at risk. We live our lives safe from crime, disorder and danger. We live in a well-designed, sustainable places where we are able to access the amenities and services we need.

12 of the National Outcomes (continued) We have strong, resilient and supportive communities where people take responsibility for their own actions and how they affect others. We take pride in a strong, fair and inclusive national identity. Our public services are high quality, continually improving, efficient and responsive to local people’s needs.

“ADSW wishes to drive forward in an inclusive manner which makes sure that we take all our partners with us. The Leadership of the profession at this time is critical – that is Leadership at all levels and ADSW will work with all stakeholders to make this as effective as possible”. Alan G Baird May 2008