A System Dynamics Model for Pricing Converged Telco Services

Slides:



Advertisements
Similar presentations
Gender Perspectives in Introduction to Tariffs Gender Module #5 ITU Workshops on Sustainability in Telecommunication Through Gender & Social Equality.
Advertisements

Gender Perspectives in Tariffs (Pricing Policy) Gender Module #5 ITU Workshops on Sustainability in Telecommunication Through Gender & Social Equality.
Introduction The pressure on all types of operators to implement cost- based pricing, especially for interconnect services, is growing I will deal with.
Gender Perspectives in Introduction to Regulation Gender Module #1 ITU Workshops on Sustainability in Telecommunication Through Gender & Social Equality.
Policy and Regulatory Challenges – Technology Providers View February 14 Challenges for Successful Implementation of ICT Projects Challenges for Successful.
Gender Perspectives in Introduction to Competition Policy Gender Module #6 ITU Workshops on Sustainability in Telecommunication Through Gender & Social.
1 Price squeeze tests in electronic communications: ARCEPs experience Competition Law and Electronic Communications Brussels, June 19, 2008.
Broadband Deployment: The Impact of Unbundling Martha Garcia-Murillo School of Information Studies Syracuse University ABA workshop on broadband Washington.
 Introduction  Simple Framework: The Margin Rule  Model with Product Differentiation, Variable Proportions and Bypass  Model with multiple inputs.
Funding And the Business Plan. Technology Development Costs – Functional requirements – Equipment Qualification Incremental Project Build Costs – Scale.
TARIFF REGULATION IN THE NIGERIAN ELECTRICITY SUPPLY INDUSTRY
Chapter 2 – Economic Concepts of Regulation Public Utility – for-profit firm whose operations were strictly controlled so as to not jeopardize the public.
Company Enterprise Risk Management & Stress Testing Case Study.
-1- Entrance of Cable TV Service Provider into Broadband Internet Service Market : Service Bundling and Role of Access Charge By Jae-Hyeon Ahn, Jungsuk.
Presented by: Fadhila MICHAEL C. NAUGHTON. Purpose  Develop and demonstrate a method for deriving and testing regulatory preferences within and across.
Commercial in confidence The economic challenges of reaching broadband ubiquity Speeding up NGN ubiquity: a pillar for digital growth Athens, 13 February.
MANAGERIAL ECONOMICS.
Advisor : Kuang Chiu Huang Group : Ting Wei Lin,Ting Huei Lee, Kuei Chin Fan Transit & peering Taiwan Internet Interconnection problem.
International Seminar on ICT Policy Reform and Rural Communication Infrastructure, Keio University, Japan Rethinking telecom reform model: the case of.
Imposing access obligations under the new framework Karen Hardy.
Telecoms Services Sector in the Caribbean Derek Browne Information Technology Specialist CIF November 5, 2007.
Liberalization of Telecommunications in Europe Pál Belényesi 27 October 2006 Verona.
AFFORDABLE broadband of ADEQUATE quality THROUGHOUT Sri Lanka
Research Needs and Outputs Telecommunications Policy and Regulation Presented by: Michelle Grell The Telecommunications Authority of Trinidad and Tobago.
Principles of Good Airport Regulation Stuart Holder Associate Director, London Lisbon 22 November 2005.
1 Bandwidth for All Judith Mariscal Mexico City, September 5 th Acorn Redecom Conference 09.
1 TINF 2010 Tuesday 30 November 2010 Present and Future Regulation of Electronic Communications Vesa Terävä European Commission Information Society & Media.
Introduction to Economics of Water Resources. Public or private Excludability (E): the degree to which users can be excluded Subtractability (S): the.
Bundle Regulation: The CMT’s approach to margin squeeze in bundled offers Workshop on EU telecommunications regulation Iván Santos Esteras Comisión del.
CONSUMERS, PRODUCERS, AND THE EFFICIENCY OF MARKETS
COST BENEFIT ANALYSIS-KITCHEN GARDENS INTERVENTION
Social Enterprise – What does it mean for you ?
CO$T TO COMMUNICATE 20 SEPTEMBER Dominic Cull ISPA Regulatory advisor
Liberalisation and regulation in the telecommunication sector: Theory and empirical evidence Week 3 The European Regulatory Framework for the Telecommunication.
Managing the (Traffic) Managers
Governance and Forest Landscape Restoration
BUDO project BUsiness Driven plant Optimization platform
3.5.1 and unit content Students should be able to:
The impact of human-centric design on the adoption of information systems: A case study of the spreadsheet Christopher Scaffidi Center for Applied Systems.
Office of Electronic Communications (UKE)
Internet Governance Panel
PROFIT AND CONTINGENCIES (FIN-28)
Kostas Seferis, i2S Data science and e-infrastructures can help aquaculture to improve performance and sustainability!
INTERCONNECTION GUIDELINES
ENUM/Convergence Workshop
EMPLOY PRICING STRATEGIES TO DETERMINE OPTIMAL PRICING
Introduction to Economics of Water Resources Lecture 5
©Alliance Law Group LLC
International Regulatory:
12 March 2007 PT 2 TRIS Copenhagen Meeting March 2007
CONSUMERS, PRODUCERS, AND THE EFFICIENCY OF MARKETS
Energy Justice – the policy challenges
Chapter 8: Selecting an appropriate price level
Regulatory Principles and Tools for QoS Compliance
Internet Interconnection
Pure Competition in the Long Run
Transmission Pricing & Regional Electric Markets
1 Introduction: Micro Economics for Managers. 2 Economics & Economic Analysis What do you mean by Economics? A simple definition of economics: “It is.
IP and NGN Projects in ITU-T Jean-Yves Cochennec France Telecom SG13 Vice Chair Workshop on Satellites in IP and Multimedia - Geneva, 9-11 December 2002.
Sameer Sharma, ITU 7 August, 2018 Dhaka, Bangladesh.
Stevenson 5 Capacity Planning.
Regulation for Smart Grids
Innovations in seafood supply chains:
Costs and market structure
Reinhard Scholl, GTSC-7 Chairman
WCIT12 Update Planning & International Relations Department
Lecture was elaborated with the help of grant project of Ministry of Education, Youth and Sports, FRVŠ n „Innovation of Subject Financing of Building.
PUBLIC HEARINGS ON THE BROADBAND INFRACO BILL, 2007
Very High Capacity and 5G Networks: from the EU code to the EU market
Collaborative regulation in the digital economy
Presentation transcript:

A System Dynamics Model for Pricing Converged Telco Services CPRSouth 2016Zanzibar, TZ Presenter: J. Walubengo, Sept 2016 Co-Authors Prof. T. Waema, Prof. D. Williams Jwalubengo@mmu.ac.ke, jwalu@yahoo.com

Background(a) Pricing of Telco (Internet Access) services remains high despite the landing of the submarine cables, liberalization.(Waema et. al .2010) Internet Price “NOT Affordable” based on the fact that monthly internet rates i.e. cost of 1Mbs of Internet Access per month is 35% of Average incomes (ITU, 2015); It is 15%, 32%, 41% for Ghana, Ethiopia & Senegal respectively

Background(b) Fixed Broadband Prices, %GNI ITU, 2014 Price as a proportion of GNI. – measuring affordability

Problem Definition How can you tell if an operator is overcharging their Internet based services? How do you establish the appropriate or optimal price for a given economy? It was easier for older voice-based communication where cost of providing services was easy to establish (cost+ approaches)

Problem Definition From a regulatory policy perspective, the pricing of Telco services has tended to focus on the wholesale pricing that incumbent operators would charge prospective retailers to connect to their networks. The aim of the regulator has been to find a mechanism for estimating the cost of services for purposes of setting interconnection prices.

Problem Definition Telecommunication market has in recent years shifted away from incumbent market structures Regulators have to find new and appropriate ways for estimating optimal pricing for contemporary Telco(internet) services Furthermore, these Internet Service have new properties with commercial implications: -Multi-Sided Market and Multi-platform aspects.

Problem Defn (Bauer 2014) Complex and dynamic relationships within and between operators make it difficult for regulatory (tarrif intevention). Some, if not most of the actors lie outsider the traditional Telco regulatory domain Traditional tariff regulatory approaches fail or do not adequately address the challenge of establishing optimal price levels.

Symbiotic & Dynamic Relationships (Fransman 2009) Complex relationships make it difficult to establish optimal price levels for services thus discouraging regulatory(tariff) interventions.

Problem Definition Old regulatory tools have been revised to match the new converged environment such as Long Run Incremental Cost by (Casier et al., 2009), Profitability Methodology by (Frederiksen 2011) However, revised regulatory tools still inadequate to address new internet based telco services because they are centered on cost-based approaches (Bauer, 2014)

Proposed Solution Given the multi-sided, multi-platform nature of Internet based services a new regulatory framework is proposed. It considers a macro level approach by targeting & maximizing selected regulatory indicators over the long term Market Penetration Quality of Service (QoS) ROI, Sustainable Profit(Revenue) Based on the modified works of Dutta 2001, Rouskas 2009

Price Charged by operators for a given Service (x) lies between cost of inputs and willingness to pay (Utility) Price can be equal to Cost (maximum competition=Perfect Competition) or Price can be equal to Utility (minimum competition=monopoly) Price can be ‘in-between’ in moderately competitive environments. Operator Surplus=Operator Benefit, Profit (Price-Cost) User Surplus=User Benefit (Willingnes to Pay – Price) Social Surplus=Combined Benefit, Regulator’s objective

Telco Operations – System Dynamic View (Dutta 2001)

Conceptual Framework

Proposed Solution Acknowledges that the regulatory objective is to maximize both the consumer surplus and the telecomm provider surplus by ensuring fair competition and universal access (ITU,2010), The pricing problem is therefore redefined into one of optimization.

Proposed Solution We seek the optimal price possible, subject to meeting regulatory objectives and parameters as given below: Maximize Market Penetration:- regulatory universal access obligation that aims to reach widest possible number of users. Maximize Operational Income:-regulatory obligation that ensures operators can sustain operations while making reasonable returns to attract investments. Maximize Quality of Service:-regulatory obligation to ensure an acceptable network quality(performance) in order to protect users rights to reliable services.

Proposed Solution Assumes that the best or optimal price is one that delivers the best outcome on selected regulatory targets. E.g. For given price X, what would be the regulatory outcome within 10 years? Regulatory outcome based on the following: % Market Penetration % QoS Operational Income (+ve/-ve)

Proposed Solution Solution models and simulates a typical Telco operation. Allows Regulator to simulate various parameter instances, such as : Given Price X at given, time, T, what would be its impact in the market in terms of Market Penetration, QoS and ROI after 10years? Regulator Re-execute model with target optimization values (i.e max User/Operator Surplus). Optimization module searches for best price within the given search space of Service Levels & Competition Level The derived (optimized) price is one that delivers on the above regulatory outcome

Generic-Moderate Competition & Service Levels

Findings Regulatory Authorities must explore new tools for price interventions. A System Dynamics Pricing model is presented and simulated to show how the optimal price for converged telco services can be determined. The Optimal Price is determined to be the one that maximizes the regulatory output –rather than one that only maximizes operator surplus (cost-based). The pricing model proposes a Price search-space constrained within regulatory indicators of Market Penetration, QoS and Operator Profit. The model demonstrates the dynamic tensions between conflicting objectives of market penetration, QoS & Profit with Price as the moderating variable. Tool can be fine-tuned for specific economies and operations.

References Bauer, J.M. (2014), “Platforms, systems competition, and innovation: Reassessing the foundations of communications policy”, Telecommunications Policy, Vol. 38 No. 8-9, pp. 662–673.   Casier, K., Verbrugge, S., Ooteghem, J.V., Colle, D., Pickavet, M. and Demeester, P. (2009), “Using cost based price calculations in a converged network”, info,Vol. 11 No. 3, pp. 6–18. Dutta, A. (2001), “Business planning for network services: A systems thinking approach”, Information Systems Research, Vol. 12 No. 3, pp. 260–283. Frederiksen, J. (2011), “Broadband access, regulatory issues and profitability analyses”, info, Vol. 13 No. 5, pp. 19–28. Sterman, (2000) Business Dynamics: Systems Thinking and Modeling for a Complex World, McGraw-Hill/Irwin,

Ends Q&A