TrendSpotter Spot the trend and understand! Freie Universität Berlin Networked Information Systems (ag-nbi.de) Head: Prof. Dr.-Ing. Robert Tolksdorf Olga.

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Presentation transcript:

TrendSpotter Spot the trend and understand! Freie Universität Berlin Networked Information Systems (ag-nbi.de) Head: Prof. Dr.-Ing. Robert Tolksdorf Olga Streibel

iPhoneAndroid …why my iPhone crashes good for me free software as great as expected problems with TomTom update Apple has trained iPhone owners to enjoy paying for digital content Queries Twitter messages

Idea Our service understands trends and delivers this knowledge to the customer

Spot the trend and understand Chief Culture Officer Marketing Cultural Event Organizer

Market and turnover Germany: SMEs potentially interested in trends 3000 customers 99 per month = 3.5 Mio /year

Team Sales R&D CEO R&D Prof. Dr.-Ing Robert Tolksdorf Dipl. Inform. Benedikt Meuthrath Dipl. Inform. Marco Kranz Dipl. Inform. Olga Streibel

Spot the trend and understand! Freie Universität Berlin Networked Information Systems (ag-nbi.de) Head: Prof. Dr.-Ing. Robert Tolksdorf