NEW LOGO STYLE GUIDE & BRAND STANDARDS PREVIEW
REASON FOR PRESENTING TODAY: Branding and marketing consist of more than just the logo itself. Instead, it’s about the colors, fonts, messages, etc. and how all these things help to bring the CSUSM story to life. Consistent application of brand elements will benefit CSUSM through improved awareness, recognition, and professional appearance. Full style guide available in about a week at: www.csusm.edu/communications
UNIVERSITY LOGO VARIATIONS Full Name Hills Above Full Name Hills at Left Full Name Text Only
UNIVERSITY LOGO VARIATIONS Full Name Text Only with Divisional Attachment Full Name Hills at Left with Divisional Attachment CSUSM Text Only
20 YEAR LOGO VARIATIONS 20 Years Vertical 20 Years Horizontal 20th Anniversary Logos are to be used sparingly! To avoid waste, they should not be used on printed materials with a shelf life longer than 2010.
Spirit Logo & Variations OTHER CAMPUS LOGOS Spirit Logo & Variations University Seal Usage same as before: Spirit Logos for Athletics, Alumni Association, etc.; University Seal for documents authenticating official actions of the President
NEW DIGITAL TEMPLATES PowerPoint Letterhead (MS Word) Memorandum (MS Word) Letterhead and memo available immediately Currently distributed through divisional administrative assistants, and will be posted to new online location in near future
POWERPOINT TITLE SLIDE Optional Subtitle
CONTENT SLIDE OPTION 1 Content goes here
Light Beige version will also be available for: CONTENT SLIDE OPTION 2 Light Beige version will also be available for: Presentation rooms with problematic lighting Presentations that must also be printed (to save toner)
LETTERHEAD TEMPLATE
MEMORANDUM TEMPLATE
HEADER OPTIONS
HEADER OPTIONS
DIVISIONAL LOGOS AVAILABLE FOR: Office of the President University Advancement Academic Affairs Student Affairs Finance and Administrative Services CoAS / CoBA / CoE School of Nursing Extended Learning Athletics (special variation using Spirit Logo)
NEW PRINT TEMPLATES Letterhead Shell Standard Envelope Business Cards All available very soon While templates have changed, ordering processes virtually the same as before
LETTERHEAD SHELL Whenever possible, please avoid purchasing pre-printed letterhead shells and use digital letterhead template instead.
STANDARD ENVELOPE • Basic logo / text format should apply to most standard envelope sizes • Special version for Athletics using Spirit Logo
BUSINESS CARD OPTIONS
SPECIAL: COLLATERAL TEMPLATES Large Pocket Folder Large Brochure Small Pocket Folder Small Brochure Small Fact Sheets Quadfold w/ Detachable Panel
IMPORTANT FACTS TO REMEMBER
FONTS Corbel is the standard font to use on all items, digital or printed All templates come with Corbel predefined, and it is a font that we all have installed on our campus computers
EXISTING PRINTED ITEMS Due to budget restrictions, please do not throw out existing printed items like business cards, pre-printed letterhead shells, etc. Digital is a different story: You are encouraged to stop using old digital templates and start using new ones as soon as available.
NEW APPROVAL FORM To ensure brand consistency, Communications will now be reviewing and approving all custom print orders that go through Procurement. This approval will be an integrated step in the procurement process.
QUESTIONS OR REQUESTS? Please email Office of Communications: publicity@csusm.edu
HUMAN 20 NOVEMBER 3! 20