Capstone Industry Analysis (insert Industry name) Team Name Team Member Names

Introduction Industry name Industry NAICS Market Size (in $$Billions) Compound Annual Growth Rate (five years)

The Industry's Dominant Economic Features Number of rivals and their relative size Major Products delivered by the industry Impact of capacity utilization on profitability Historical levels of profitability (five years) Major segments within the industry

Porter's Five Forces For Power of Buyers: For Power of Suppliers: What are the top three issues that represent high or low power. For Power of Suppliers: What are the top three issues that represent high or low power.   For Barriers to Entry:

Porter's Five Forces (cont.) For Threat of Substitutes: What are the top three issues that represent high or low power.   For Competitive Rivalry: What are the top three issues that represent high or low power. Determine which forces affect the attractiveness of the industry.

Drivers of Change in the Industry Who buys the product and how do they use it Entry/exits of major firms Extent of Globalization Emerging buyer preferences Regulatory influences Changes in societal concerns, attitudes, etc.

Company in the Strongest or Weakest Position Identify any company in your industry. Discuss how this company has positioned, or tried to position, themselves, in the industry. Is their position in the industry more attractive than others? What strategies does this company pursue? Identify characteristics that differentiate this company from its competitors: quality/price geographic coverage vertical integration product line breadth distribution, or service

Industry’s Attractiveness and Long-Term Prospects (Conclusions) Growth forecast (next five years) Will competitive forces strengthen or weaken How can firms insulate themselves from the unattractive forces in the industry Which types of strategies will be the most successful Is this an attractive industry in which to participate?