BAPI Communities
Support Team Community Manager: Sandy Rivas High level strategy and event planning sandy.rivas@microsoft.com Community Administration: Mackenzie Lyng Community enhancements, changes, and requests v-malyng@microsoft.com Community Content: Jessica Cook Newsletters, blogs, and communication strategy v-jescoo@microsoft.com
What it takes to achieve MAU Goal Enhancing the awareness, experience and value of the community 1. Content and experience variety, purpose and value 2. Community awareness and outreach 3. Member Participation, Social Recognition & Value Modern site design following best practices 1. Align UI, structure and experience cross communities 2. Back end structural improvements Impact, Integration and Collaboration 1. Gallery / Product Integration 2. Assistance / Product Integration 3. Product Improvement / Impact Driving force and factor of Community integration and experience at the Data Insights Conference 1. Content 2. Swag 3. Contests 4. Experience Modern Events Portal Partners can create paid events from the community Community members can register for events Reporting and management 1. Performance dashboards and reports 2. Email and ppt presentations 3. Tracking and management
Community PM Responsibilities Liaison with Community Managers: Provide: Community specific target metrics MAU Content contribution Accepted Solutions Other metrics Upcoming product features / events Drive Product Integration with Community Responsibilities Drive Team participation Community health Community Contributions Communicate Community activities and opportunities to the team and key community members (Partners, MVPs, etc) Outreach Participation in planning conferences, events, team participation, etc. <marketing, design,etc> Community Feature and Site Review Quality verification of community development Evaluate if additional platform features should be activated Community Status and Health Monitor and mindful of community activity Regular quality verification of content and UX Point of contact for Community Support Team escalations Plan Upcoming Period: Review: Metrics Work from Community Dashboard, identify any adjustments necessary based on the results. Review Overall Metrics CHI Solution Views DAU/WAU/MAU Review Specific Metrics Contributed content by role Participation by role Campaign performance Adjustment plan: Identify owners and metrics for adjustments and implementation Initiative Alignment - efforts towards initiatives Quality and Timely Responses in Forums Participation by role <Product Team><Support> Quality Content for the Power Users Community Contributions <Content Curators> MS Contributions <Product Team><Partner: Documentation> Influencers <BAPI team> Rewards and Recognition Program <BAPI Community Team> Community Site Re-Design <Design Team> < Dev Team> Campaigns Contests Community Contributions Outreach Conferences, events, team participation <marketing, design,etc> Announcements / Blog posts New Features, blog posts, user research needs Community Feature Review Review the status and state of the community and if additional features should be activated. Community Status and Health Routines; protocols; UI/UX needs
Monthly Meetings Plan Upcoming Period: Plan Upcoming Period: Review: Metrics Work from Community Dashboard, identify any adjustments necessary based on the results. Adjustment plan: Identify owners and metrics for adjustments and implementation Plan Upcoming Period: Initiative Alignment - efforts towards initiatives Team participation Community health Campaigns Contests Community Contributions Outreach Conferences, events, team participation <marketing, design,etc> Announcements / Blog posts New Features, blog posts, user research needs Community Feature Review Review the status and state of the community and if additional features should be activated. Community Status and Health Routines; protocols; UI/UX needs Plan Upcoming Period: Review: Metrics Work from Community Dashboard, identify any adjustments necessary based on the results. Review Overall Metrics CHI Solution Views DAU/WAU/MAU Review Specific Metrics Contributed content by role Participation by role Campaign performance Adjustment plan: Identify owners and metrics for adjustments and implementation Initiative Alignment - efforts towards initiatives Quality and Timely Responses in Forums Participation by role <Product Team><Support> Quality Content for the Power Users Community Contributions <Content Curators> MS Contributions <Product Team><Partner: Documentation> Influencers <BAPI team> Rewards and Recognition Program <BAPI Community Team> Community Site Re-Design <Design Team> < Dev Team> Campaigns Contests Community Contributions Outreach Conferences, events, team participation <marketing, design,etc> Announcements / Blog posts New Features, blog posts, user research needs Community Feature Review Review the status and state of the community and if additional features should be activated. Community Status and Health Routines; protocols; UI/UX needs
Reports BAPI Communities Dashboard
Product Blog Content All posts should be copyedited by blog owner before publication 70% of posts are written and submitted by Program Managers 20% of posts are written by community support 10% of posts are written and submitted by Marketing / PR Program Managers Marketing & PR Teams Third Party (partners) Community Team Content Marketing
Product Blog Management Checklist Maintaining the calendar Update the dashboard on Mondays Onboarding new blog authors Send account creation instructions Ensure that new authors are accurately identified Answer questions about technical aspects of the CMS Answer questions about Microsoft style and terminology, content feedback Writing posts Interview SMEs Obtain and stage assets such as videos, images, and reports Iterate drafts based on feedback when necessary
Product Blog Management Checklist Editing posts Ensure correct grammar and terminology without removing personality Create complete excerpts for the homepage Check for accurate categories and tags Make sure that any assets are high quality and placed correctly Publishing posts Ideally no more than 2 posts a day, Monday-Thursday, 8am-11am Prioritize “Tier 1” posts; regularly update Featured Post Updating posts As needed to fix incorrect information, add new details Update with a community forum link after the 4-week comment period upon request
Newsletter Content 3-4 stories per issue Feature Releases Keep visuals and CTAs minimal 1 story each issue should drive community engagement Feature Releases Most Commented Blogs Upcoming Events Community Highlights Partner Advertising
Newsletter Management Checklist Establish external content requirements Coordinate with Marketing, Event Coordinators, Partners Obtain copy and collateral, or create based on requirements Identify content from the past week See what’s new on the product blog Find posts that generated a high number of comments Stay in the loop with upcoming and current events Identify one new community item each week
Newsletter Management Checklist Create the newsletter in Marketo Clone the previous week’s program Write or adapt copy for each story, write catchy headlines, update CTA links Reuse previous header graphic or create new image Update program metadata Finalize and schedule the send Send previews to stakeholders and adjust if there is feedback Work with Marketing Technology to approve schedule send Monitor to ensure newsletter is sent correctly! Track analytics Get analytics from Marketo Double-check numbers from previous 4 newsletters to include delayed readers