the Greek provider of wireless data and mobile Internet solutions   Εταιρικές Λύσεις Κινητού INTERNET και ασύρματης μεταφοράς δεδομένων the Greek provider of wireless data and mobile Internet solutions Mobicom SIG Members Associate member of Proud member of the Confidential Ericsson Mobility World Mobile Data Association

m-payment and m-booking for Cinemas

Steps needed: Options: 1. Booking 2. Payment 1.1. Through the web (http://www.ticket-hellas.gr/ + ASYRMA add-on) 1.2. By Phone (to Ticket Hellas Call Center 010-6189300 + ASYRMA add-on) 1.3. Using your mobile phone 1.3.1. IVR (“my Cosmos” to provide this service) 1.3.2. SMS booking (*) 1. Booking 2. Payment 2.1. Using your Credit Card 2.2. m-payment (**) 3. Ticket Issuing + Delivery (at a separate m-ticket machine) 3.1. At the cinema 3.2. OTE Shops etc. (Voucher)

SMS booking (*) OR: i. From the web or from a paper / printed media: Choose the event Send the request by SMS Find the code OR: ii. All the steps by sms! (Click here for more details)

ATSB (ASYRMA Telemetry Smart Box) The “heart” of ASYRMA-kiosk. m-payment (**) After the “booking step” and if you have selected the m-payment option (instead of Credit Card payment), you will receive an sms of this kind: < booking confirmed: you have been billed €10 on your COSMOTE account for Vanilla Sky, at 21:00. Booking ref: ABCD1234,Enjoy it!>, confirming billing if accepted, including your ref. Code in order to “jump the queue” and get your ticket from “ASYRMA-kiosk”! You will then forward this SMS to ATSB’s number (COSMOTE SIM card) and you will receive your ticket. ATSB (ASYRMA Telemetry Smart Box) The “heart” of ASYRMA-kiosk.

Mobile Booking Simple Secure Quick Easy Cost effective

Advantages Improved customer service & image. New sales channel, workflow efficiencies, cost savings… Better tracking of purchase habits of clients + By launching customer loyalty and promotion programs your customers will no longer be anonymous =>learn how to encourage them to buy more. Brand building and first to Market advantage. Many of the Applications still in pioneer stage Last but not least: source IDC and MDA: SMS is driving data usage and revenue - SMS is efficient use of the network and high revenue per message. The trend is allowing telecom operators to design new services too, adding new functionality and improving security. A large percentage of Telco's’ future income is expected to derive from just this type of communication. Messages can be sent by GSM, DECT, IP or any other transmission technology.

How Mobile Cinema Ticketing could Work         

mVS for ticketing-step 1 potential moviegoer, +30-97-7876543 1) Sms: <what is playing today?> ASYRMA Gateway (Y) 4) Sms reply: < vanilla sky, at 21:00, seats available: 4, want to book?> 3) Ticket Hellas SQL reply: <vanilla sky, at 21:00, 4 seats available> 2) (Y) SQL request: <what is playing today?> Database

mVS for ticketing-step 2                                                                                 potential moviegoer +30-97-7876543 1) SMS: <Yes, I want to book 2 seats> ASYRMA Gateway (Y) 6) Forwarded (5) Sms reply: < booking confirmed: you have been billed €10 on your Telestet account for Vanilla Sky, at 21:00, 2 seats. Booking ref: ABCD1234,Enjoy it!> Bill ‘+30-97-7876543’: €10 2) Booking request Billing system 5) SMS reply incl. Number of moviegoer and ref. code 3) ASYRMA Gateway to Ticket Hellas command: <book 2 seats for Vanilla Sky, today at 21:00 for customer ‘+30-97-7876543’ > 4) Booking confirmed Database

mVS for ticketing – Delivery And get his m-paid ticket via sms at the: moviegoer +30-93-9876543 (check if legally it is possible to get the ticket elsewhere – e.g.. OTE Shops – or should we use a “ticket voucher” instead? Goes to the Cinema And get his m-paid ticket via sms at the: ATSB “ASYRMA Box” (vending kiosk)

mVS for ticketing-step 3 moviegoer +30-97-7876543 1) Moviegoer sends the SMS containing the booking ref ABCD1234 to ASYRMA’s box ASYRMA BOX @ movie theatre 2) Movie Theatre SQL request submitted from ASYRMA box <ref:ABCD1234> 3) Ticket Hellas SQL reply: <2 tickets for vanilla sky, at 21:00> sent to ASYRMA box Customer takes tickets printed by ASYRMA box. Database

Business Case Average booking fee for IVR sales is €1.00 per ticket. Additional revenue opportunities from: Mobile telephony charges advertising/sponsorship data mining/CRM for online coupons mWallet provision

Involving Film Distributors Benefit from film advertising budgets and overall film launch promotion Allow distributors to act on feedback from the film promotion to plan release Distribution of promotional film content Advanced sale of merchandise and package deals with partners 'film launch promotion': make clear the dynamic link that can be established between potential sms campaigns [done by ASYRMA!] and 'impulse' buying of tickets. Also talk of MMS arriving therefore mms campaigns could be very powerful! Like texting an 'info' request found in an add or website a receiving back an mms with ringtone/logo/aficha/link to m-ticketing for impulse buy of ticket etc...

Supporting Differentiation in Payment services Location services Presentation delivery Promotional opportunities Merchandising

Clearly Demonstrating Exciting services are possible Services can be delivered now Real *NEW* revenue opportunities Interworking reduces deployment risk and guarantees the success of a new m-Commerce initiative