Realeyes Emotions measured, Insights delivered

Comprehensive judging Since 1956 Benchmark for excellence in creative 36,000 entries 92 countries 15 categories Internet film chosen category Comprehensive judging Submission > Shortlist > Medals > Winners Entered > Shortlisted > Medals > Golds each year visually and talk about all the different juries at those stages briefly? Lots of numbers and methodology for cannes Lions Carefully constructed creative selection There is no way to measure creative effectively WHY

11k 2.5 15m+ 246 Cannes Study Gold 30 videos tested Silver 24 Entered 96 11k people Bronze 24 2.5 weeks Shortlisted 72 15m+ frames

9000+ variables Volkswagen Force Avg, Max, Min By gender Sessions % of 70 60 50 40 30 20 10 1.0 0.8 0.6 0.4 0.2 -0.2 -0.4 Sessions Time (0.1 sec) 0 50 100 150 200 250 300 Avg, Max, Min By gender % of By age Cohorts Head gestures Add bubbles around the graph: Avg, Max, Min % of Cohorts Smoothing settings Trends Events Head pose Gestures By Age By Gender Smoothing settings Trends Events Cont., Discrete

Strongest variables Make women happy at the end Time the peaks right Don’t drop the game Grow the trend Disgust and recover Make women excited at the end Build them in one by one on click in the following order: Make Women Happy In The End Don't Drop The Game Disgust And Recover Use Sadness Early Don’t Start With Confusion Make Women Excited In The End Grow The Trend Time The Peaks Right Arrange all the bubbles around the golden Use sadness early Don’t start with confusion

Happy aggregated trendlines Grow the trend Happy aggregated trendlines 0.14 0.13 0.12 0.11 0.10 0.09 0.08 Bronze/Silver Gold Shortlisted Nothing Steeper slope = Better outcome 0.0 0.2 0.4 0.6 0.8 1.0 Relative time

shortlist with 75% accuracy! Can we predict Cannes in future? 0.8 0.7 0.6 0.5 AUC YES shortlist with 75% accuracy! In the future, medals will need more data to get a solid prediction model Future improvements More data More meta-variables Match audience with videos Segment by genre Session level variables SHORTLIST MEDAL GOLD

EmotionAll® Impact Engagement Retention Attraction Kahneman’s Peak-End Engagement Connect via emotions Retention Keep the audience Attraction Hook in 8 seconds

20+ 1,000+ 40+ 15” to 5’ EmotionAll® content length categories videos tested 40+ countries

So real it’s scary 2 EmotionAll® This video has very good overall performance. Better than 92% of videos.

54,440 8 5 57,659,141 9 1,367,366 101,572 4 Exceptional vs Standard 80 YouTube views 101,572 Tweets 1,367,366 Facebook shares 80 70 60 50 40 30 20 9 % happiness 54,440 YouTube views 5 Tweets 8 Facebook shares 4 Ad duration

3x 8x 20x 100x Consumers love emotional content... higher average view to end % 8x higher click through rate 20x better in converting views into social actions Emotionally stronger ads get 3x higher average view to end % 8x higher click through rate 20x better in converting views into social actions 100x quicker in attracting viewers. Source: Be On and Realeyes research based on 400 videos study, 2013 100x Quicker in attracting viewers Source: Be On research

+ = Impact Model Creative Media ROI Create Distribute Measure Attraction Retention Engagement Impact Media Syndication Optimisation Sharing ROI Brand Favourability Purchase Intent Brand Awareness + = Understand emotions through an Impact Score Create Distribute Measure