Initiating Heritage Tourism in your Community Webinar Series #3 October 11, 2012 Initiating Heritage Tourism in your Community This session will look at how to assess your potential for heritage tourism and getting started in the process of developing and implementing heritage tourism for your community. Topics will include : •conducting a community asset inventory •creating local interest and engagement •tools such as community mapping, focus groups, local surveys, and appreciative inquiry will be identified. Participants will be encouraged to share their success stories in initiating heritage tourism efforts in their community. Connnie

Initiating Heritage Tourism in your Community Welcome to Webinar 3 Initiating Heritage Tourism in your Community Introductions: Connie Mefford Community Development Specialist Kathy Dothage Human Development Specialist Connnie

Tourism Development Considerations: Community Assessment Tourism Development Considerations: What kind of community do you want to be? What are your economic opportunities? If tourism is a viable opportunity, what kind of tourism? If Heritage Tourism is a good fit for your community, how ready are you to implement it? Connie – In our last module Larry Dickerson covered

Capacities for Tourism Local Support Economic Climate Tourism Management Work Force Environmental Concerns Social Concerns Tax Base Marketing Capacities Local Planning

Local Support Do you have local support for tourism efforts? Local citizen support Local government support for tourism Local financial institutions support

Define Area Community County Geographic Area Region Map – Alcona County Michigan – quilt trail route

Objectives of Assessments Gather opinions History and culture Evaluate current experience Evaluate current services Evaluate current marketing Interest in tourism Capacity for program development

Community Assessment Tools Appreciative Inquiry Approach SWOY Analysis Survey Asset Inventory Community Mapping Panel Discussion Focus Group

Additional Tool The Tourism Development Capacity Index (TDCI) www.communitydevelopment.uiuc.edu/tourism/CSASurvey_TDCIa.html

Reviewer . . . Announcement . . . Both May we have your contact information? WANTED –peer reviewers For all or part of our upcoming web resources Announcement of web resources going live. Leave your email in the chat box – and indicate: Reviewer . . . Announcement . . . Both Before we go to questions – two more things. . . We will provide an e-announcement when our web-resources site is public. And – for individuals willing to give us feed back on all or part of our web-resources – we will contact you.

Information and Questions Thank you! Information and Questions Connie Mefford MeffordC@missouri.edu Community Development Specialist Kathy Dothage DothageM@missouri.edu Human Development Specialist