Caveat Emptor Five Key Considerations in the selection of a corporate event app vendor

Are you taking risks with your brand? Any corporate event will have considerable impact on the host’s brand However, many people select an app vendor without reference to the larger considerations that will determine the event’s success Asking yourself these five questions will help to ensure you make the right app vendor choice.

1. Is there adequate breadth of functionality? Does your vendor provide the latest innovations that will enhance your event? For example, Are you able to configure the look and feel of your app to conform to brand guidelines? Are you able to enhance engagement through pre-and post-event surveys and live polling?

2. Is the vendor resourced to offer the support you need? If there is a bump in the road, how will this be addressed? A robust Implementation Methodology will minimise problems. If anything does go wrong, a dedicated Account Manager will quickly respond to issues. Local support is essential for rapid problem resolution.

3. Are security measures built into the solution? Much of the content at your event is going to be somewhat confidential so… If a device is lost, can you ensure its contents are inaccessible to unauthorized persons in a manner compliant with your information security policies? Can you segment access to materials based on e.g. seniority in the organization?

4. Are analytics and post-event evaluation included? You’ll want to know what worked best – and what didn’t – so you can optimize future events. Can your vendor provide details on the most highly-attended sessions, the most highly-rated speakers, the topics that generated the most engagement? Do you have access to an experienced account manager that can sit down with you to evaluate the event’s success and share best practice?

5. Are multi- device & multi- platform capabilities built in? Attendees will be bringing tablets and smartphones to the event These might be running Windows, Apple’s IOS or Android. Can you be sure you are able to support all of these platforms and devices?

GenieConnect: Success. Delivered. GenieConnect offers smart technology for professional and corporate events. Our core promise is ‘Success. Delivered’ which we achieve through: unrivalled breadth of offering; a robust Content Management System that brings all that functionality into a single data engine; and expert delivery encompassing dedicated account and project management. Much more than an event app vendor, GenieConnect is focused on helping their clients to fulfil the potential of their events. Find out more at Genie- Connect.com Download the how to guide on which this presentation is based at [insert URL]