Evaluating CDC’s H1N1 Communication Outreach Keri Lubell, PhD Emergency Risk Communication Branch, Research Team Lead NPHIC Annual Meeting, San Diego, CA October 11, 2010 Office of Public Health Preparedness and Response Division of Emergency Operations

CDC’s Emergency Communication Outreach NPHIC, State/ Local PIOs PH Eds, CBOs, Tribal HCP Orgs Joint Information Center (JIC)

Critical Issues in CDC’s Communication with PIOs and NPHIC NPHIC members and non-member PIOs Communication both to and from CDC Utility and relevance of messages Timing of messages Using H1N1 vaccine as a learning experience

Data Sources Pan-flu health literacy and dissemination study NPHIC embedment meeting at CDC in July NPHIC members and non-members, vaccine messaging Interviews with PIOs Survey of information flows Parallel interviews with other partner groups (HCPs, NGOs, Tribal)

Outcomes Comprehensive view of CDC/JIC H1N1 communication outreach and response Areas for improvement, development of more effective processes Foundation for evaluation metrics to measure and track communication during emergency response Timeliness Accuracy Consistency