Mission statement and goals SIMPLE BUSINESS PLAN Overview Mission statement and goals Business profile Marketing plan Operational plan Resource strategy Financial plan © Criddle, Hinton, Nizam

Overview Main sections of business plan Explanation of the purpose of the plan Summary of current position of the business and the expected future outlook if the plan is implemented. Back © Criddle, Hinton, Nizam

Mission Statement and Goals The aims to be achieved by carrying out the strategies contained within the business plan. Back © Criddle, Hinton, Nizam

Business Profile Business ownership How the business will be set up and capital required Main activity of the business and the product or service Competitive advantage Competitor outline Customers and advisors Back © Criddle, Hinton, Nizam

Marketing Plan 1. Current position in market 2. Current market and barriers to entry 3. The product (or service) 4. Target market 5. Marketing goals 6. Marketing strategy 7. Costings Back © Criddle, Hinton, Nizam

Operational Plan Location Pricing strategies Internal controls over assets Risk management strategies. Trading/merchandising business: inventory needs. Manufacturing business: production process requirements. Back © Criddle, Hinton, Nizam

Resource Strategy Human resources Physical resources Back © Criddle, Hinton, Nizam

Financial Plan Start up expenses Breakdown of the capitalisation of the business Sales and purchases forecasts Projected Income Statement and expected returns Monthly cash flow Break even analysis Back © Criddle, Hinton, Nizam