From state broadcaster to public service media Radka Betcheva Milano, November 28

state broadcasting Public Service Media Public Service Media values True service to the citizens Challenges

State broadcasting Established by the state Governed by the state Financed by the state Controlled by the state Editorial policy influenced by the state Responsible to the state

Public service media International standards – CoE, Amsterdam Protocol Should serve the public interest Should be governed by Boards, which consist of representatives of the civil society Should be financed by the citizens Should be independent in their editorial policy Should be responsible to the citizens Should be transparent and accountable to the citizens

EBU PSM values and editorial principles EBU values: Universality, Independence, Excellence, Diversity, Accountability, Innovation EBU editorial principles Impartial &Independent Fair & Respectful Accurate & Relevant Connected & Accountable

Challenges I Legal a) change laws to comply with International standards b) implementation in practice Financial a) find the best model of financing b) ensure sustainability Governance a) Role of Government and Parliament b) establishment of governing bodies c) ensure effective work

Challenges II Serve public interest a) clear understanding of what is public interest b) editorial independence c) change of mindset d) professional capacity of journalists and editors Propaganda Responsibility a) transparency b) accountability to the audience c) establishment of accountability mechanisms

Possible solutions I Seeking support and relevant international expertise Development of a proper legal framework Development of a proper institutional framework Assessment Development of PSM Strategies with clear mission and vision Capacity development of managers, journalists and editors Exchange of best practices Organization of debates Study visits Media literacy

Possible solutions II Regular training of journalists on media ethics, on international standards, ECHR cases Introduction of complaints mechanisms and strengthening of existing ones Greater transparency about standards and editorial principles, editorial decisions and guidelines displayed on web pages and explained to the audience Introduction of alerts and reminders about the use of language Strengthening media self-regulation mechanisms, updating codes of ethics Regular surveys, researches and monitoring

Thank you!