Introduction to Digital Marketing By Faiyaz M Khairaz www.compufield.com/digital

Schedule Introduction What is PPC { Terms USED } What is Remarketing Social Media for Business Case Studies Landing Page Q&A’s

What is Digital Marketing???

Digital Marketing is the Process of Getting Traffic {Relevant} to your Website & Engaging with them, using the Digital Platforms ( Internet, Email, Mobile, Etc )

Lets have a look at the Digital Marketing Platforms

Which are Paid Ads, and which are Organic???

Why Google Adwords Targeted Results You have Total Control – You set the Budget Campaigns are Measurable Pay only for results (ie when your advert is clicked)

Google Search Partners

Remarketing

Customer Acquisition Framework Visitors Conversions Sales Targeted Traffic

Email Marketing

Inbound Marketing Get Traffic Convert Close Feedback Blogs Keywords SEO Social Media Convert Forms Call To Action Landing Page Close Emails Offers Feedback Customer Reviews Wikipedia: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.

Mobile Marketing

Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate'sown marketing efforts. (https://en.wikipedia.org/wiki/Affiliate_marketing)

Social Media

Google Adwords VS Facebook Ads Adwords: intent => Higher Conversion Facebook Ads: Targeting

Question How many people are using Facebook in India in the age group of 25 and above

Opportunity of Targeting on Facebook Age Location Gender Relationship Status Social Connection on Facebook Occupation Education

How Many Men Between 25 & 35 in Mumbai City? http://www.facebook.com/ads/create Select Traffic { Objective } Mumbai { Location } Men { Gender } Age: 25-35

Custom Audience: Email or Phone

Retargeting On Facebook

Retargeting On Facebook

Case Studies

About Digital Courses

Digital Marketing @ Compufield Cost Rs 22,500/- Week Days & Week Ends Batches 21+ Modules Flexible Timing’s +91 9819006132 / Faiyaz@compufield.com