November 23, 2016 Trinidad Hilton 8.30am Developing the Export Readiness of Trinidad & Tobago Enterprises for the EU Market FIT 4 EUROPE “Increasing trade with the European union” PROJECT CONTEXT 2year prog, execute in 11 months November 23, 2016 Trinidad Hilton 8.30am

Presentation Outline Background, Objectives & Scope Sectors Fit 4 Europe Companies Capacity Building Agenda Other Development Activities F4E – What’s Different?

Background Funding Trade Agreement Previous Projects 10th European Development Fund CARIFORUM EPA Standby Facility for Capacity Building Funding CARIFORUM–EU Economic Partnership Agreement Trade Agreement BDC-exporTT/CDE – Capacity Development exporTT/Cartfund – FCOR Market Development Previous Projects Proposal p4), signed in 2008 with the intention of stimulating growth in the export of goods and services of the region. Unfortunately, implementation of this Agreement has been slow. 3rd meeting eu-Cariforum Joint council, Jul15 – The Meeting noted that CARIFORUM States had not yet been able to fully convert the market access offered by the EPA into meaningful market presence. Furthermore, the Meeting expressed concern that, with some exceptions, the EPA has not yet had the anticipated impact on overall trade between CARIFORUM and the EU. CARIFORUM States acknowledged the support which the EU has provided for EPA implementation under the 10th European Development Fund. P4 proposal), P4 have executed a number of projects in the European Union (EU) with a view to improving capacity building and export readiness to the region. is intended to continue building on this work completed by offering sensitization to market requirements, capacity building, some companies will be guided through market penetration into the selected EU markets. Mission to EU exporTT – CDE Project (2011)– Food & Bev – Market Research (UK, Germany; Netherlands; Sweden) Food Safety Gap Analysis & Export Plans. No funds available for Phase II – food safety implementation & promotional activities Chamber – (2012) Trade mission to Germany, Netherlands, UK. ICT (5), food/bev (2), construction (2). TTCSI – (2012)Trade Mission (5) - France, Germany, Malta, The Netherlands, UK. 3 architects; 3 engineers; 3 entertainers exporTT – Cartfund/FCOR (2012-15) – Market Development - multisectoral (Food/Bev; Cleaning Chemicals; Printing/Packaging; Wood Products; Creative Ind)

Objectives/Scope Technical assistance to improve export-readiness Gender responsive inclusive of MSMEs & rural-based firms 26 Goods/Services firms with export potential 16 - Tier 1; 10 - Tier 2&3) Gap analysis & customized development plans Market research; capacity building; trade missions Capacity building of exporTT staff Share lessons learnt; Mentorship programme Technical assistance to improve the export-readiness of firms for EU markets.  Capacity building of exporTT staff to provide trade support services that are gender responsive and private sector inclusive  Identify 26 goods/services enterprises with export potential (16 Tier 1 & 10 Tier 2&3)   Conduct research on 3 EU markets Prepare, implement and monitor export and capacity-building plans for Tier 2 and 3 firms to meet market requirements Execute 2 market penetration missions (goods/services) to 3 EU markets (for Tier 1 firms); Share EU market experiences with national/regional stakeholders; Develop mentoring programme for Tier 2/3 firms. 30%: Women led/Rural United Nations Beijing Platform for Action which was signed by Member Countries in 1995.  Two (2) of the strategic objectives are to (F2): “facilitate women’s equal access to resources, employment, markets and trade” and (F3): “provide business services, training and access to markets, information and technology, particularly to low-income women.” - Over 50% of households are headed by women. In every region of the world women spend twice as much time as men on unpaid domestic responsibilities and invest more in their children’s health and education.  Increasing the economic benefit to women, ie increase the disposable income available to women will lead to better health and educational attainment of children, greater productivity as adults and by extension, future poverty reduction and contribution to human and economic development;

Sectors Goods Services Food & Beverage Personal Care Products Digital Production Culture (Fashion, Music, Film) Food & Beverage Personal Care Products Misc Manufacturing Construction Materials Goods Services Business Development Organisations Mission to EU exporTT – CDE Project (2011)– Food & Bev – Market Research (UK, Germany; Netherlands; Sweden) Food Safety Gap Analysis & Export Plans. No funds available for Phase II – food safety implementation & promotional activities Chamber – (2012) Trade mission to Germany, Netherlands, UK. ICT (5), food/bev (2), construction (2). TTCSI – (2012)Trade Mission (5) - France, Germany, Malta, The Netherlands, UK. 3 architects; 3 engineers; 3 entertainers exporTT – Cartfund/FCOR (2012-15) – Market Development (Food/Bev; Cleaning Chemicals; Printing/Packaging; Wood Products) MRAs ICT: animation; software dev; dbase mgmt. UK/Neth: non-energy – after food/bev articles of wood; tiles; (cosmetics) France: as above incl Plastic pkg

* The F4E Companies Blossom Accessories Bene Caribe Chief Brand Products Flavour Me Rite Full Circle Animation Herbarium Honamic Designs Indigisounds K C Confectionery Koko Karibi Zaveza Kaj Designs

The F4E Companies Lab 206 Lisa See Tai Millhouse National Canners National Flour Mills NV Marketing Red Fire Innovation Sew Lisa Smart Foods S M Jaleel Trinidad Aggregate Products Trinidad Chocolate Factory YTEPP Export Centre Export Centre & YTEPP – for youth empowerment and knowledge transfer 2 Tobago micro entrepreneurs YTEPP – 2 micro - (Shoe Lab; House of Aryion Steelpans Plus)

Capacity Building Agenda Export Basics Identifying & Assessing Export Markets Process & Product Standardisation Export Planning Export Pricing Market Research Findings Packaging & Labelling Overview of EPA & Implications Doing Business in EU *Quality Garments & Int'l Standards - FashionTT *Services Go Global (Fashion) - TTCSI Advanced Communications E-Commerce External providers *FashionTT *TTCSI *Facilitator: Export Support Network

Other Development Activities Project Launch One-one consultations (3) Market Research Mission Goods Mission Briefing Goods Trade Mission Fit4Europe Online Facilitators’ Briefing F4E Help Desk (2to5) Services Mission Briefing Services Trade Mission Factory Visit Close-off Seminar Coaching & Mentoring External providers *FashionTT *TTCSI Coaching/Mentoring (help desk to advice & guide; peer to peer [mission; Jaleel visit; kc/anim presentation] including on mission) – recommend to TCFL – focus on UK only and meet like firms Jaleel – through consultant network link to Royal Sens (EU largest label firm) & Invest in Lyon to assist with execution of EU strategy MISSION - The consultant has used the goods and (currently) services missions to provide one 2 one mentoring and collective peer 2 peer mentoring through daily, intensive debriefings; this form of mutual support was a defining character of the goods mission and is proving a big hit with the services. Please note that this is capacity building in action ... And making a difference

F4E: What’s Different? Goods and Services Gender Responsive Development of MSME’s Firms Co-creation Matchmaking Model Exporter to Exporter Site Visits Capacity Building Programme 1+1 =3 Time to market Risk management Co-design and production Co-distribution and marketing Co-research and development International co-operation