THE INTERNATIONAL INDIAN MONITOR TM A GUIDE TO HOW OUR LISTENER IS IMPACTED BY YOUR BRAND IN THE 3 LARGEST CONSUMPTION MARKETS. DELHI. MUMBAI. BANGALORE

INTERNATIONAL INDIANS THE INTERNATIONAL INDIAN MONITOR Radio one is the only international radio network in India that super engages 25 million upscale educated Indians both on air and on social media An audience we like to call INTERNATIONAL INDIANS

OUR AUDIENCE International Indians are India’s most influential consuming class The buy what they think is the best. They influence choices of those around them We created the International Indian MonitorTM to help your brand understand its ‘share of preference’ in this valuable audience

International Indian MonitorTM compiled How is the International Indian MonitorTM compiled We asked our listeners to advise our on air hosts on what “brand choice” to make through on-air questions and then their responses were directed to our social media pages We have over 1.3 Million fans on our social media pages in Delhi. Mumbai .Bangalore ! Listener response has been outstanding because our listeners : A ) LOVE our hosts and genuinely want to help them decide on brand choices! B) Our listeners are always super engaged with the content on our stations on air and online and consume such an exercise as ‘content’ and not ‘commercial’

Let us see how our listeners , your buyers reacted to simple questions by us

EDITION 2 : EDUCATION SECTOR INTERNATIONAL INDIAN MONITOR EDITION 2 : EDUCATION SECTOR The 2 questions that OUR HOSTS asked Can you help me decide ? 1. Should I prepare my child for a future education in India or in which foreign country? 2. Help me rank the private universities in order of excellence. Share of Preference data and insights will help your brand decide how innovative it needs to be with our audience, your buyer

OUR POPULAR HOSTS IN 3 CITIES WHO ASKED LISTENERS FOR BRAND ADVICE HRISHIKAY MUMBAI ERICA MUMBAI JANE BANGALORE CHRIS DELHI PRIYANKA BANGALORE VIDHI DELHI

RESPONSE ANALYTICS Cumulative reach 173322 Total engagement rate 24.57% Total likes & total comments 42592 Such high figures demonstrate that our listener, your buyers/users are highly engaged by the category and your brand AND THEY LISTEN TO 94.3 RADIO ONE !

BRAND PREFERENCE SCORE OUT OF 100 Education Destinations Factors considered for further studies Indian vs Foreign University Quality of Degree: 50 Pride in Home Country: 33 Global Exposure: 8 Streams of Education: 6 Affordability: 3 BRAND PREFERENCE On Quality of Degree: India: 22 US: 17 UK : 11 Europe: 22 Australia: 6 Others: 22 QUALITY OF DEGREE – function of course content & acceptance of degree IS THE MAJOR FACTOR WHEN IT COMES TO DECISION MAKING ON FURTHER EDUCATION BE IT IN INDIA OR ABROAD. PRIDE IN INDIA IS A MAJOR COMPONENT OF THE DECISION IN THE 94.3 RADIO ONE AUDIENCE

BRAND PREFERENCE SCORE OUT OF 100 Indian University BRANDS PREFERENCE of the International Indian Audience in Order of Excellence (Large sample size indexed to 100%)  RANK 1 2 3 4 5 6 VIT 21% 1% 17% 10%   Symbiosis 18% 5% 4% 12% Amity 8% 22% 13% 3% 2% PES 11% LPU 15% Shiv Nadar 6% 23% In order of excellence, our audience clearly prefers VIT. Symbiosis and Amity come a close second. PES LPU AND SHIVNADAR NEED TO COMMUNICATE BETTER WITH THE 94.3 RADIO ONE AUDIENCE

US/UK/Europe/Australia INTERNATIONAL INDIAN MONITOR INFERENCES US/UK/Europe/Australia India PREFERENCE GIVEN TO QUALITY OF DEGREE AND GLOBAL EXPOSURE PRIDE IN INDIA IS A MAJOR FACTOR WHILE CONSIDERING FURTHER EDUCATION INDIA. A BRAND OWNING THIS HIGHGROUND OF PRIDE IN INDIA WILL BENEFIT HUGELY AUDIENCE IS OPEN FOR AN EXCHANGE OF CULTURAL KNOWLEDGE WHILE STUDYING ABROAD AS WELL THE EXPOSURE OBTAINED WHILE LIVING ALONE CULTURAL EXPOSURE, CONTRIBUTING TOWARDS NATION’S PROGRESS & FAMILY COMMITMENTS ARE THE MAJOR REASONS DRIVING THE PRIDE FACTOR HAS TO COMMUNICATE FUTURE EARNING PROSPECTS LEADING TO VALUE FOR MONEY QUALITY OF DEGREE IS DEPENDENT ON COURSE AND ACCEPTANCE PERCEPTION. INDIAN BRANDS NEED TO STRENGTHEN THIS CONTINUOUSLY TO COMPETE WITH GLOBAL BRANDS AND OTHER INDIAN BRANDS

INTERNATIONAL INDIAN MONITOR INFERENCES Symbiosis/VIT/Amity PES/LPU/Shiv Nadar VIT is well respected by the International Indian Audience for maintaining its quality in education. Our Audience is also impressed with the number of varied courses offered by these brands. LPU has good potential at regional level but needs to work more to attract national level interest especially from DEL MUM BLR Curriculum offered by these university brands are of choice by our audience. PES & SHIV NADAR need to CREATE MORE MOMENTUM in GETTING CLOSER TO THEIR TARGET BY HIGHLIGHTING THEIR CREDENTIALS IN A MORE ‘EVOCATIVE MANNER BY ENGAGING MORE VERSUS REACH

PLEASE VISIT OUR FACBEOOK PAGES TO ANALYSE RESPONSES FURTHER EDUCATION BRAND RESPONSE FACTORS DECIDING FURTHER STUDIES EDUCATION BRAND RESPONSE UNIVERSITIES RANK ON EXCELLENCE RADIO ONE DEL RADIO ONE DEL RADIO ONE MUM RADIO ONE MUM Click on any button RADIO ONE BLR RADIO ONE BLR

CONCLUSION The International Indian monitor has shown you micro insights on how to improve your share of preference in the 94.3 Radio One Audience – THE INTERNATIONAL INDIAN 25 Million Upscale Indians who are India’s most influential consuming class

INTERNATIONAL INDIAN AUDIENCE CONCLUSION Please contact us at innovations@radioone.in and we will be glad to to help you improve your share of brand preference in the INTERNATIONAL INDIAN AUDIENCE