Collusion Antitrust laws prohibit agreements aimed at fixing prices, sharing markets etc. Rationale: such agreements allow firms to exercise market power.

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Presentation transcript:

Collusion Antitrust laws prohibit agreements aimed at fixing prices, sharing markets etc. Rationale: such agreements allow firms to exercise market power they would not have otherwise Collusion may take different forms, and laws may differ as to what is collusion and what is evidence required to prove it Plan: what is collusion, what helps firms to sustain it, what actions can be taken to fight it

Collusion, I: enforcement Collusion refers to a situation where firms set prices which are higher than some competitive benchmark (or prices close enough to monopoly situation) For economists, collusion is an outcome What ingredients are necessary to enforce collusion? Timely detection of deviations from collusive actions Credible mechanism for the punishment of deviations Threat of punishment prevents firms from deviating Examples (explicit agreement not necessary)

Collusion, II: Coordination Which collusive price? The problem of coordination Tacit collusion: costly experimentation to coordinate on a collusive outcome, risk of triggering price wars Explicit collusion: firms coordinate on collusive outcome and avoid problems due to shock adjustments (Market sharing schemes: possible to adjust to cost and demand shocks without triggering price wars) Firms will try to talk in order to coordinate!

Collusion, III: formalisation Firms meet in the marketplace for an infinite number of periods (or with uncertain final date) Collusion if following Incentive Compatibility Constraint (IC) holds for each firm: Pc+ dVc > Pd+ dVp Or: d > (Pd- Pc)/(Vc-Vp) (RHS is called critical discount factor) Trigger strategies.

Factors that facilitate collusion I. Structural factors Concentration Entry Cross-ownership and other links with competitors Regularity and frequency of orders Buyers’ power Evolution of demand Symmetry Multi-market contacts

Facilitating factors, II II. Price transparency and exchange of information Observability of firms’ actions facilitate enforcement Green and Porter’s model Exchange of information on past/current data Coordination and the role of communication Focal points Exchange of information on future prices and outputs (private v. public announcements) Examples: ATP and collusion in auctions

Facilitating factors, III III. Pricing rules and contracts Most-Favoured Nation clause (ambiguous effect) Meeting-Competition clauses (helps collusion, by eliciting information on rivals and discouraging deviations in the first place) Resale price maintenance (enhances cartel stability by eliminating variation in retail prices) Uniform delivered pricing; basing point pricing

PRACTICE: How to detect and fight collusion? For economists, collusion as an outcome Both tacit and explicit agreements may sustain collusion So, why not inferring collusion from market data? Inferring collusion from data. Problems, I: price levels Price data availability (list v. effective prices) Difficult to estimate ‘monopoly price’ and marginal costs Where to set the threshold level? A dangerous principle: firms guilty because able to set a high price…(market power not a problem per se)

Standards of proof, II: data Inferring collusion from data. Problems, II: evolution of prices Price parallelism: not a proof of collusion (common shocks) Which legal certainty if firms are found guilty for independent business practices? ‘Parallelism plus’ not convincing either, unless there is proof of coordination on facilitating factors (eg., RPM, info exchange) Periods of ‘price wars’ not sufficient condition for collusion either (new capacity, new competitors, demand shocks…) Conclusion Econometric tests as complementary evidence, not proof of collusion (results sensitive to different techniques used)

Standards of proof, III: hard evidence Hard evidence only (of communication on prices and/or coordination on facilitating practices) as proof (focus on observable elements verifiable in courts, to preserve legal certainty: fax, e-mail, phone calls, video etc.) Too lenient with the firms? (Since collusion can be reached tacitly, focusing on ‘hard evidence’ amounts to permitting collusion?) Not necessarily: firms will try to coordinate to avoid costly market experimentation and will leave ‘traces’ More active policies can be used, ex ante and ex post

Ex ante policies to fight collusion Black list of facilitating practices might deter collusion and free resources for cartel detection Private announcements of future prices/outputs Exchange of disaggregate current/past information Meeting competition, RPM and other clauses, if adopted by coordination Cross-ownership among competitors not to be allowed Merger control (joint dominance) Deterrence of collusion: criminal sanctions?

Ex post policies to fight collusion Surprise inspections Leniency programmes The US and EU experience: Leniency must be clear and certain (not discretionary) Leniency should be extended to firms that report after an investigation has started

Other horizontal agreements: JVs Joint-Ventures: as for mergers, trade-off between market power and efficiency A special case: Research Joint-Ventures Because of spillovers and non-rivalry, R&D unlikely to attain socially optimal levels RJV may promote R&D by sharing costs and avoiding duplications, but: R&D may fall absent competition, and… collusion may extend to marketing and production Only RJV on basic research should be allowed