Fig. 1. The TPB [adapted from (Conner and Sparks, 1995)].

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Fig. 1. The TPB [adapted from (Conner and Sparks, 1995)]. From: Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding Health Educ Res. 2004;20(1):36-50. doi:10.1093/her/cyg093 Health Educ Res | Health Education Research Vol.20 no.1, © Oxford University Press 2005; All rights reserved

Fig. 2. TPB measures used in the survey. From: Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding Health Educ Res. 2004;20(1):36-50. doi:10.1093/her/cyg093 Health Educ Res | Health Education Research Vol.20 no.1, © Oxford University Press 2005; All rights reserved

Fig. 3. Speeding frequency profile. From: Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding Health Educ Res. 2004;20(1):36-50. doi:10.1093/her/cyg093 Health Educ Res | Health Education Research Vol.20 no.1, © Oxford University Press 2005; All rights reserved

Fig. 4. Prompted opinions of Mirror (Attitude) ad, by frequency of reported speeding. Base: all aware of ‘Mirror’ ad at second survey. •: Frequent speeders (48); ▴: infrequent speeders (57). From: Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding Health Educ Res. 2004;20(1):36-50. doi:10.1093/her/cyg093 Health Educ Res | Health Education Research Vol.20 no.1, © Oxford University Press 2005; All rights reserved

Fig. 5. Prompted opinions of Simon Says (PBC) ad, by frequency of reported speeding. Base: all aware of ‘Friends and Family’ ad at fourth survey. •: Frequent speeders (21); ▴: infrequent speeders (31). From: Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding Health Educ Res. 2004;20(1):36-50. doi:10.1093/her/cyg093 Health Educ Res | Health Education Research Vol.20 no.1, © Oxford University Press 2005; All rights reserved