the satellite club As A Member growth tool Presented by: Lori Williams Dave Hurt

Why is Membership Growth So Difficult? What Organizational Changes Could Help? What Variables Must Be Addressed? How Do We Manage Change?

Challenges today Lack of resources. Because of dues and other commitments, membership in clubs has a financial cost that not everybody can afford, especially during hard economic times. Lack of time. Life and work pressure keep people busy; membership in clubs may take too much time for some, especially under the traditional weekly meeting format. Less prestige. Membership may not have today the same prestige in local communities that it once had. Less professional networking opportunities. Membership may not bring the same professional networking benefits than in the past, or at least there are now more alternative ways to network professionally. Lack of vitality and size. Some clubs may not look attractive to younger generations; they may not be as vibrant as they used to be, especially when they are very small.

To consolidate charitable giving To address global issues To give back To do good deeds To consolidate charitable giving To address global issues To make new friends To promote goodwill To be part of the team that eliminates Polio To be part of a dynamic world humanitarian team 10. Business men and women refer to value…what is the value people receive as Rotarians? In the August District Assembly, when we share our personal value of being a Rotarian, a complete membership plan will be presented that should increase your club membership a minimum of 1 person per membership team per year for the next three years.

2015 Lone Star P.E.T.S. Membership 3/06/2015 Improve Club Growth Through… Management Skills (Leadership) Organizational Skills (Structure…Teams) Creating momentum is all about sustained engagement and motivation with all those involved in or associated with your organization. There are three elements necessary to sustain club growth: 1) the club membership plan, 2) the membership committee, and 3) the club operating system. Think of your District Membership Team as a Sport with the DG and AG’s like coaches & trainers. Your Club is the Team…Everyone has a role…No one is on the Bench! 2015 Lone Star P.E.T.S. Membership

Key Success Variables Will Be… 1. Leadership 2. Training 3. Follow-Up

LEADERSHIP Learn From the People Plan With the People Begin With What They Have Build On What They Know

Management Skills

The District 5790 Membership Guide Develop a 2-Year Club Membership Committee Develop a Membership Packet for Visitors Approve Applicants ASAP Send Letter to Join within 2 Weeks Assign a Mentor Complete Basic Orientation Use the Buddy System

A Good Retention Plan is the Best Growth Plan Membership Growth Charts…the Buddy System…a Visitor Packet

aka “No Rotarian Left Behind” The Buddy System aka “No Rotarian Left Behind” There is a Social Need to Belong to an Organization…. And belonging has proven health benefits! Develop the brain muscle to automatically think Would This Person Be A Good Rotarian? Tip: Develop “Teams” of Buddies…Each Team Chooses a Leader… tasked with inviting visitors and monthly socials!

Teams of Two or More Members* Membership Chair Finalizes Team & Selects a Team Leader Buddies Stay in Touch With Each Other and Report illnesses, deaths in the family, etc. Team Leader Organizes a Get Together Every Few Months Team Members Work Together To Get New Members *Number of Teams Equal Club Goal for New Members

To change behavior, it is important to know… Reasons people resist change Strategies for change How to get people to work together How to deal with resistance Why change does not occur How a Satellite Program can help

Not establishing a great enough sense of urgency. Not creating a powerful enough guiding coalition. Lacking & under communicating the plan. Not planning and creating short-term wins. Declaring victory too soon. 16. Resource Materials: * Club Leadership Plan (EN-245) – publication that explains how to implement the plan * Frequently Asked Questions – Answers to commonly asked questions about the Club Leadership Plan * Recommended Rotary Club Bylaws – Operating procedures for Rotary clubs can be amended to reflect a club’s practices and procedures * Planning Guide for Effective Rotary Clubs – goal setting tool based on the interactive club concept District Membership Chair – acts a consultant as clubs go through implementation steps Assistant Governor – acts a consultant as clubs go through implementation steps District committees – supports work of club committees; coordinates district wide efforts * Available on www.rotary.org. *HBR OnPoint John Kotter

An Organizational change THE SATELLITE CLUB

Traditional Satellite Club Staging area for new club development Eventually reduces size of sponsor club Can result in key loss of club leaders Best accomplished with large club sponsor Designed to grow the District…NOT the Club 14. * Club Leadership Plan (EN-245) – publication that explains how to implement the plan * Frequently Asked Questions – Answers to commonly asked questions about the Club Leadership Plan * Recommended Rotary Club Bylaws – Operating procedures for Rotary clubs can be amended to reflect a club’s practices and procedures * Planning Guide for Effective Rotary Clubs – goal setting tool based on the interactive club concept District Membership Chair – acts a consultant as clubs go through implementation steps Assistant Governor – acts a consultant as clubs go through implementation steps District committees – supports work of club committees; coordinates district wide efforts * Available on www.rotary.org.

Arlington West Hybrid Satellite Club Members stay within the club Offers retention option for many who may leave Offers on-line education & club make-up Provides diverse new member opportunities Supports multiple humanitarian projects Developed to grow both District and Club 14. * Club Leadership Plan (EN-245) – publication that explains how to implement the plan * Frequently Asked Questions – Answers to commonly asked questions about the Club Leadership Plan * Recommended Rotary Club Bylaws – Operating procedures for Rotary clubs can be amended to reflect a club’s practices and procedures * Planning Guide for Effective Rotary Clubs – goal setting tool based on the interactive club concept District Membership Chair – acts a consultant as clubs go through implementation steps Assistant Governor – acts a consultant as clubs go through implementation steps District committees – supports work of club committees; coordinates district wide efforts * Available on www.rotary.org.

Lone Star P.E.T.S. 03/06/2015

Lone Star P.E.T.S. 03/06/2015

Lone Star P.E.T.S. 03/06/2015

Lone Star P.E.T.S. 03/06/2015

http://www.awrsatelliteclub.com