Questionnaire – Nutty’s CD Shop Questions on consumer characteristics e.g. age Current Buying Behaviour Do you buy CD’s Y / N Where do you buy CD’s from ? A) Supermarkets B) HMV C) Amazon D) Other How much would you spend on Cd’s in a typical visit to a store? A) Less than £10 B) £10.01 to £20.00 C) Over £20.00

Questionnaire - Product 4) What types of format do you buy? CD singles B) CD albums 5) What types of music would you listen to? A) Rock B) Pop C) Dance D) Reggae 6) What other music products would you buy? T – Shirts B) Concert Tickets

Questionnaire - Price 7) How much would you pay for a current CD Album? A) £7.50 to £9.99 b) £10 to £12.99 c) £13 to £14.99 D) £15 to £17.99 8) How much would you pay for a second hand CD? Add Choices

Questionnaire - Promotion 9) Which of the following special offers would you prefer? A) 10% off a chart CD B) Free single with an album purchased C) Loyalty card D) Buy three albums get a fourth free

Questionnaire – Promotion 10) Which of the following methods of advertising would you take most notice of? A) Poster B) Window display C) Leaflet D) Website E) Local newspaper

Place 11) Would you visit a record store located in Diss High Street? Y / N 12) Would you be interested in an ordering service for rarer Cd’s? Y / N

General 13) Which of the following factors would be most important in choosing a record store? A) Price B) Selection of music C) Staff knowledge of music

General 14) Is there anything else that you think could be sold or provided by the music store? ______________________________________________________________________________________________________