OLIVOIL Surfactant

DISTINCT ACTION LEVELS SKIN The more extended body organ OLIVOIL SURFACTANT DISTINCT ACTION LEVELS Moisturisers Emollients Stratum Corneum Epidermis Lighteners Anti cellulitis Dermis Anti stretch-marks Body Tissue

A Picture… OLIVOIL SURFACTANT

THE FAMILY OLIVOIL SURFACTANT INCI : Potassium Olivoyl Hydrolized Wheat Protein HYDROLIZED WHEAT PROTEIN FATTY ACIDS VEGETAL DERIVED OLIVOIL SURFACTANT CONDENSATION OLIVOIL SURFACTANT

MARKETING CLAIMS PEG, SULFATES and PALM FREE 100 % VEGETAL ORIGIN OLIVOIL SURFACTANT 100 % VEGETAL ORIGIN HIGHLY BIODEGRADABLE NOT IRRITANT FOR SKIN & EYES

CONDITIONING and BODY-GIVING PROPERTIES HYDROLIZED PROTEIN’S CONDITIONING and BODY-GIVING PROPERTIES Hydrolyzed Proteins are structured in Peptides and Polipeptides OLIVOIL SURFACTANT Body-giving action (Peptides penetrate in hair stem, restoring and strenghtening its structure ) Conditioning action (Polipeptides act as ‘’film-forming’’ agent on hair, through the formation of a proteic layer that shelter hair integrity from external environmental agents )

BLEACHING DAMAGES TEST Bleaching conditions: pH=9; 6% H₂O₂; 30°C; 10 % a.m. Cysteinic Acid level Marker of hair disulphur bonds broken after bleaching treatments High levels of Cysteinic Acid are clue of stressed hair OLIVOIL SURFACTANT Cysteinic Acid level 0,0 1,0 1,5 2,0 0,5 2,5 3,0 2 (+ H.P.) 2 (no H.P.) 1(+ H.P.) 1 (no H.P.) Bleaching Treatments Hair treated with a bleaching product containing Hydrolyzed Protein (H.P.) show a significant higher resistance in comparison with hair treated with a bleaching product without H.P.

A 2 in 1 INGREDIENT (1) IT IS A SURFACTANT OLIVOIL SURFACTANT Foam height (cm) Istant foaming After 3 min. After 18 min. FOAMING POWER (Ross Miles test) 0,0 0,5 1,0 1,5 2,0 OLIVOIL SLES OL. SL. HIGH DETERGENT PERFORMANCES HIGH FOAMING POWER GIVES A CREAMY AND STABLE FOAM COMPATIBLE WITH ANIONIC, NON IONIC & AMPHOTERIC SUBSTANCES VERY STABLE @ pH 5,5 – 7,5 USE: 2 (Secondary) → 20% (Primary)

A 2 in 1 INGREDIENT (2) IT IS AN ACTIVE INCREASE EMOLLIENCY OLIVOIL SURFACTANT THE UNSATURATED FATTY ACIDS (FROM OLIVE OIL) ARE ABLE TO : INCREASE EMOLLIENCY RESTORE THE BARRIER FUNCTION OF THE SKIN REDUCE THE TEWL

SKIN PARAMETERS Against Lauryl Glutinate detergent 20 volunteer for 5 days Detergent with 10% of Olivoil Surfactant vs Detergent with 10% of Lauryl Glutinate Daily application OLIVOIL SURFACTANT LAURYL GLUTINATE 5 OLIVOIL SURFACTANT 4 3 2 Reddening score ► 1 Score ► Time ► Parameter ► dryness tension roughness

SKIN PARAMETERS Against Lauryl Glutinate detergent 20 volunteer for 5 days Detergent with 10% of Olivoil Surfactant vs Detergent with 10% of Lauryl Glutinate Daily application OLIVOIL SURFACTANT LAURYL GLUTINATE 10 OLIVOIL SURFACTANT 8 6 4 Reddening score ► 2 Score ► Time ► Parameter ► Moisturization Softness

STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS AGGRESSIVE SURFACTANT Surfactant + Dirt OLIVOIL SURFACTANT Surfactant Dirt ALTERATION OF PART OF THE NMF NMF : regulates the % of water IN the skin Water IN the skin AFTER THE ALTERATION OF PART OF THE NMF the water can come out from the skin  MORE AGGRESSIVE SURFACTANT  MORE WATER CAN COME OUT

WELL MOISTURIZED AND CLEANED SKIN STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS MILD SURFACTANT Surfactant + Dirt OLIVOIL SURFACTANT Dirt WELL MOISTURIZED AND CLEANED SKIN Surfactant NMF : regulates the % of water IN the skin Water IN the skin  LESS AGGRESSIVE (MILD) SURFACTANT  NO/LESS WATER CAN COME OUT

STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST OLIVOIL SURFACTANT 25% @37% The graphic shows the TEWL change (%) of different products containing SLES or SLES + OLIVOIL AVENATE or OLIVOIL AVENATE

the proteic part forms quickly a PROTECTIVE BARRIER ON THE SKIN A MILD INGREDIENT OLIVOIL SURFACTANT REDUCES AGGRESSIVINESS OF STD FORMULATION (i.e. SLES, SLS, preservatives, fragrances) THANKS TO THE HIGH BIO-COMPATIBILITY BETWEEN OLIVE OIL UNSATURATED FATTY ACIDS AND THE KERATIN LAYER OF THE SKIN, the proteic part forms quickly a PROTECTIVE BARRIER ON THE SKIN

THUS… OLIVOIL SURFACTANT «Used as primary» ideal for MILD FORMULATIONS (baby products, sensitive skin, etc.) «Used as secondary» transforms a standard formula into a MORE DELICATE PRODUCT in any case it leaves the skin SMOOTH, SOFT AND MOISTURIZED

OLIVE OIL DERIVATIVE VEGETAL ORIGIN NATURAL POSITIONING ECO-FRIENDLY Others MARKETING CLAIMS OLIVE OIL DERIVATIVE OLIVOIL SURFACTANT VEGETAL ORIGIN NATURAL POSITIONING ECO-FRIENDLY PEG FREE

Others SURFACTANTs OLIVOIL SURFACTANT

Thank you OLIVOIL SURFACTANT Via Pastore 1 - 25082 Botticino Sera (Brescia) Italy Tel. +39 0302693532 - Fax. +39 0302193581 www.kalichem.it www.kalichem@kalichem.it