Community Partnership

About North Texas Fresh North Texas Fresh, a non-profit organization, adopts the American Basketball Association’s (ABA) philosophy of promoting a mix of community-based fun and affordable quality entertainment. We are committed to making a positive impact in the North Texas community. Our goal is to assist local schools, community charities, and organizations attain success. We are seeking partnerships with businesses to help the families, neighbors, and children of our community. We invite you to be our partner in making our vision a reality Contact Information: Stacey Kjerstad – Marketing Director 817.412.4555 Aaron Evans – Assistant General Manager 817.412.4503 P.O. Box 51353 Fort Worth, TX  76105 northtexasfresh@yahoo.com www.northtexasfresh.com www.abalive.com

A History of Pro Basketball Julius “Dr. J” Erving American Basketball League (ABL) formed in 1924 with nine (9) teams, folded in 1931. ABL second attempt in 1934, folded in 1946, with entry of Basketball Association of America (BAA). National Basketball League formed in 1937, midwest focused, folded in 1946 and merged into BAA. BAA formed in 1946, renamed National Basketball Association (NBA) and fielded 17 teams in 1950, by 1954, down to 8 teams. Continental Basketball Association (CBA) formed in 1947 with 100 teams, league folded in 2000, Started again in 2001 with 6 teams. American Basketball Association (ABA) formed in 1967, played 9 seasons before merging with NBA (1977). Known for fan-friendly entertainment. ABA Live return after a 25-year lockout from NBA merger. Fielded 7 teams before major expansion to 34 teams in 2004. Expanding to 50+ in 2009. Pacers vs. Stars, 1971

ABA Basketball Popularity ABA is the fastest growing sports league in history! basketball Softball/baseball volleyball football 38.7 U.S. Population in Team Sports (millions) 31.5 24.1 19.1 19.0 soccer SGMA Report on basketball participation, 2001 males U.S. Population 54% Percentage of Demographic Basketball fans 60% females 48% 77% 79% African Americans teens ESPN Sport Poll, 2000 ABA currently has OVER 50 teams! Gender - male 59% - female49% Professional Basketball Fans Age - 12-17 15.7% - 18-24 14.8% - 25-34 16.3% - 35-44 16.3% - 45-54 16.3% - 55-64 8.2% - 65+ 11.3% Educated - 26% fans have received a college degree or higher Affluent - Pro fans household earnings - $50,000+ 32% - $100,000+ 9% ESPN Sport Poll, 2002

ABA Explosive Growth! 50+ 50 + Teams for the 2009-10 Season NBDL CBA USBL 8 11 WBA 7 TEAMS AS OF JUNE 2005 NBA 30 50+ (Discontinued) 50 + Teams for the 2009-10 Season Major (NBA type )Cities with average population of 750,000+

Central High School Enjoy 16 Home Games this Season! Home of the North Texas Fresh Enjoy 16 Home Games this Season! Central High School 9450 Ray White Road Keller, TX 76248

Arena Seating and Pricing TICKET PRICING VIP $20 Courtside $15 General $10 Kids 12 and Under $5 Kids 3 and Under FREE Affordability Fan-Friendly Entertaining Community Outreach

ABA Teams Southeast – West Division Northwest - East Division Atlanta Vision Bahamas All Pro Show Kentucky Bisons Knoxville Thunderbolts Nashville Broncos Arizona Rhinos Houston Takers Las Vegas Aces Mississippi Blues Phoenix Fury Texas City Rangers Texas Fuel Southeast Texas Mustangs West Texas Whirlwinds Kentucky Travelers The ABA is experiencing tremendous growth and has almost doubled in teams since 2004. 2009-2010 Expansion Teams: Baltimore Bluegrass Stallions Charlotte Columbus Dallas Generals Hollywood Honolulu Pegasus North Texas Fresh NYC Thunder Oakland Philadelphia Sacramento Heatwave San Diego Wildcats Savannah Prowl Seaside Sea Kings Shreveport Stallions St. Louis Stunners Tri-City Racers Valdosta Westchester Phantons Youngstown Northwest - East Division Inland Empire 5 LINX Beijing Aoshen Olympians Los Angeles Slam Maywood Buzz Modesto Bearcats Riverside Rage Salt Lake City Saints San Francisco Rumble Washington Raptors Aurora Force Chicago Steam Cleveland Rockers Detroit Hoops Jersey Express West Virginia Blazers www.abalive.com

Sponsorship Options TITLE Sponsor - $75,000 TITLE Sponsor for ALL Team Events -“Official” Title of Team -Logo on Team T-Shirts/Giveaways -Live Radio Promotions -Arena Signage -Radio Ads & Promotions -Scoreboard Signage -Logo on North Texas Area Billboard (s) -Logo on Game Schedules -Custom Advertisement Wrap on the Official -Scorers Table Signage North Texas Fresh Hummer Vehicle -Scorers Table Display -104 (30 second) or 52 (60 second) Radio Spots on -VIP Pre and Post Game Reception CSPN Sports Internet Radio www.cspnsports.com -Corporate Table at Tip-Off Luncheon -Logo on Movie Theatre Ads (AMC) -Logo on Team Poster -Logo on Warm Ups -Logo used at all Team Events -Logo on Game Uniform -Photo taken with Fresh Players -15 Game PA Announcements -Autographed Team Poster -Logo on Restaurant and Retail Advertising -Opportunity for Onsite Giveaways -Logo on Printed Team Ads -Logo on Game Tickets -Logo on Team Website -Framed Official Game Jersey -Logo on all Print Materials -50 Tickets Distributed to the Charity -Press Release Mentions of Your Choice On Behalf of Sponsor -Autographed Official Game Ball -VIP All Access Passes to Events -8 VIP Floor Season Tickets -Awarded TITLE Sponsorship Plaque -25 VIP Courtside Season Tickets -2 Full Page Ads in Game Programs -Host Team Press Conferences -Logo on backdrop of Televised Interviews

Sponsorship Options Gold Sponsor - $50,000 -Custom Advertisement Wrap on the -Full Page Ad in Game Programs Official North Texas Fresh Hummer -8 VIP Floor Season Tickets -Live Radio Promotions -15 VIP Courtside Season Tickets -Radio Ads & Promotions -Corporate Table at Tip-Off -Logo on North Texas Area Billboard (s) Luncheon -54 (30 second) or 27 (60 second) Radio -VIP Pre and Post Game Spots on CSPN Internet Radio at Reception www.cspnsports.com -Framed Official Game Jersey -Logo on Movie Theatre Ads (AMC) -Autographed Official Game Ball -10 Game PA Announcements -Autographed Team Poster -Logo on Warm Ups -40 Tickets Distributed to the -Logo on Game Uniform Charity of Your Choice On Behalf -Arena Signage of Sponsor -Scoreboard Signage -Awarded Gold Sponsorship -Scorers Table Signage Plaque -Scorers Table Display -Logo on Printed Team Ads -Logo on Game Schedules -Logo on Team Website -Logo on Team Poster -Logo on Game Tickets -Logo on Team T-shirts/Giveaways

Sponsorship Options Customized Silver Sponsor - $25,000 Sponsorships Available Silver Sponsor - $25,000 -Radio Promotions -6 Game PA Announcements -Arena Banner -Logo on Printed Team Ads -Logo on Game Tickets -Logo on Team Website -Decal on Official North Texas -Logo on Game Schedules Fresh Hummer Vehicle -30 Tickets Distributed to the Charity of -4 VIP Floor Season Tickets Your Choice On Behalf of Sponsor -10 VIP Courtside Season Tickets -Company Sponsored Promo at 1 game -Full Page Ad in Game Programs -Scorers Table Display -30 (30 second) or 15 (60 second) Radio -Logo on Team T-shirts / Giveaways Spots on CSPN Sports Internet Radio -Autographed Official Team Ball -Autographed Team Poster -Awarded Silver Sponsorship Plaque Bronze Sponsor - $10,000 -Radio Mentions -Autographed Official Game Ball -3 Game PA Mentions -Autographed Team Poster -Logo on Team Website -Logo on Game Ticket -Half Page Ad in Game Programs -Awarded Bronze Sponsorship Plaque -2 VIP Floor Season Tickets -30 Tickets Distributed to the Charity of -6 Courtside Season Tickets Your Choice On Behalf of Sponsor -20 (30 second) or 10 (60 second) Radio -Arena Banner Spots on CSPN Sports Internet Radio

Red, White, and Blue Community Sponsorship Packages The Red, White, and Blue sponsorships are effective in promoting your business in conjunction with North Texas Fresh. These events are entertaining and will create tremendous exposure as well as positive impressions throughout the community. They are designed for home games and can be combined or customized. YOUTH SPONSOR $5,000 Sponsor chooses a North Texas community youth program (Boys and Girls Club, Boy Scouts, Girls Scouts, or other) and 50 tickets will be donated to them each home game on behalf of sponsor. Sponsor also receives game day recognition, PA announcements, banner announcing sponsor of youth program, 2 VIP season tickets, full page ad in game programs, and website advertisement. ALL-STAR TEACHER AWARD SPONSOR $5,000 10 North Texas ISD Teachers will be chosen from students who submit a brief letter nominating their teacher. All-Star teachers chosen will receive a $250 check and VIP tickets for their family and the student that nominated them. The teacher will be presented the All-Star Teacher Award on behalf of sponsor during a home game. Sponsor also receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement. ALL-STAR PRINCIPLE AWARD SPONSOR $5,000 10 North Texas ISD Principles will be chosen from students who submit a brief letter nominating their principle. All-Star principles chosen will receive a $250 check and VIP tickets for their family and the student that nominated them. The principle will be presented the All-Star Principle Award on behalf of sponsor during a home game. Sponsor also receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement.

Red, White, and Blue Community Sponsorship Packages ALL-STAR STAFF AWARD SPONSOR $5,000 10 North Texas ISD Staff members will be chosen from students who submit a brief letter nominating their staff member. All-Star staff chosen will receive a $250 check and VIP tickets for their family and the student that nominated them. The staff member will be presented the All-Star Staff Award on behalf of sponsor during a home game. Sponsor also receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement. MVP PLAYER OF THE GAME SPONSOR $5,000 Sponsor the MVP player of the game and receive mentions as the “MVP Player of Game” sponsor on CSPN Sports Internet Radio and game announcements. This sponsorship will cover home and away games. Sponsor receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement. COACH’S CORNER RADIO SHOW SPONSOR $5,000 Sponsor the coach’s corner pre and post game show and weekly coach’s show on CSPN Sports Internet Radio. Sponsorship includes radio announcements and advertisements, 2 VIP season tickets, 2 courtside season tickets, game day recognition via PA announcements, full page ad in game programs, and website advertisement.

Red, White, and Blue Community Sponsorship Packages NORTH TEXAS FRESH TIME-OUT SPONSOR $5,000 Every game timeout will be announced as a sponsorship at home games and during radio broadcasted games. Sponsor also receives game day recognition, PA announcements, 2 VIP season tickets, 2 courtside season tickets, full page ad in game programs, and website advertisement. NORTH TEXAS FRESH 3D SPONSOR $5,000 Fun and exciting North Texas Fresh 3D sponsor. Every time the 3D light goes on (turnover in backcourt), the sponsor will be announced “The (Sponsor Name) 3D Light is on!” This is an exciting way to connect game excitement to your company. Sponsor receives 2 VIP season tickets, 2 courtside season tickets, full page ad in game program, PA announcements, and website advertisement. NORTH TEXAS FRESH STARTING LINE UP SPONSOR $5,000 Sponsor the starting line up and receive game day recognition at the beginning of every game the entire season (home and away games). Recognition will also be given during radio broadcasted games. Sponsor also receives 2 VIP season tickets, 2 courtside season tickets, full page ad in game programs, and website advertisement.

Red, White, and Blue Community Sponsorship Packages 16TH MAN CELEBRITY SPONSOR $5,000 Each game a community celebrity will be invited to be the teams 16th Man. The 16th man will suit up and be eligible to play in the game. The sponsor will be announced during the introduction of 16th man. Sponsor will take photo with 16th man and receive autographed team poster and ball. Sponsor also receives 5 VIP season tickets, 10 courtside season tickets, full page ad in game programs, PA announcements, and website advertisement. NORTH TEXAS FRESH CHEERLEADERS SPONSOR $4,000 Sponsor the North Texas Fresh Cheerleaders and receive game day recognition at the beginning of every game. The sponsor’s logo will be included on Cheerleader uniforms and calendars. Logo will be used during any cheerleader community outreach events. Sponsor also receives 2 VIP season tickets, 2 courtside season tickets, game day recognition via PA announcements, full page ad in game programs, website advertisement.

Red, White, and Blue Community Sponsorship Packages GAME BALL SPONSOR $3,500 At every game 1 ticket holder will be chosen to receive the game ball and will be announced during and after the game. Players may autograph for winner. Sponsor receives game day recognition via PA announcements, 2 VIP season tickets, half page ad in game programs, and website advertisement. HALF TIME 3-POINT SHOT “$100 HOT SHOT” $3,500 Sponsor the half-time entertainment 3 point shooter. One fan will be chosen to shoot and win $100 during half-time. Sponsor receives mention during the game and half-time for entire season, 2 VIP season tickets, half page ad in game programs, PA announcements, and website advertisement. COMMUNITY CHARITY GAME SPONSOR $2,500 Each North Texas Fresh game will be dedicated to a charity in the community (cancer, leukemia, homeless shelter, etc). Sponsor will be given recognition of this charity sponsorship. Ten percent of game-day proceeds, will be donated to the charity as well as 50 game tickets. Sponsors also receive 4 VIP tickets, 4 courtside tickets, plaque recognizing community support, half page ad in game programs, PA announcements, and website advertisement.

Red, White, and Blue Community Sponsorship Packages NORTH TEXAS FRESH MASCOT SPONSOR $2,500 Sponsor fun and exciting North Texas Fresh game mascot. Sponsor receives announcements when the mascot appears in the community and at home games. Sponsor also receives 2 VIP season tickets, 2 courtside season tickets, full page ad in game programs, PA announcements, and website advertisement. NORTH TEXAS FRESH HALF-TIME CONTEST SPONSOR $1,000 Fan will be chosen to play a North Texas Fresh player one-on-one, during half-time of 3 home games. This will give a fan favorite the opportunity to test their skills against a North Texas Fresh player. Sponsor receives 2 VIP season tickets, half page ad in game programs, PA announcements, and website advertisement. STUDENT HONOR ROLL TICKET GIVEAWAY SPONSOR $1,000 per game An unlimited amount of tickets will be distributed to students who provide proof of A and A-B honor roll or A and A-B report card grades. Sponsor receives 4 VIP tickets, full page ad in game program, autographed team photo, autographed team ball, PA announcement, and website advertisement.

Red, White, and Blue Community Sponsorship Packages COMMUNITY CHARITY TICKET GIVEAWAY SPONSOR $700 per game Sponsor receives 30 tickets to distribute to a North Texas community charity of their choice (valid for any home game). Sponsor receives 2 VIP tickets, full page ad in game program, autographed team photo, and website advertisement. NORTH TEXAS FRESH QUARTER SPONSOR $500 per game Sponsor will receive PA announcements prior to the start of their sponsored quarter. Sponsor also receives 2 VIP tickets, full page ad in game program, and website advertisement. COMMUNITY COUPON BOOK SPONSOR $500 A great, affordable way to promote your business and support the team. Sponsor places coupon in 50,000 North Texas Fresh coupon books that are distributed free to fans. Sponsor also receives 2 tickets to home game of choice, autographed team photo, and website advertisement.

ADDITIONAL SPONSORSHIP OPPORTUNITIES Customized Sponsorships Available Pre-Game Entertainment Post-Game Concerts Post-Game Autograph Session

North Texas Fresh COUPON BOOK Over $5,000.00 Support your North Texas Fresh! This coupon book is loaded with fantastic savings on the things you use everyday like dry cleaners, fast food, retailers and much more! Support the Fresh and your community. North Texas Fresh Over $5,000.00 In savings COUPON BOOK A great, affordable way to promote your business and support the team. Sponsor places coupon in 50,000 North Texas Fresh coupon books that are distributed free to fans. Sponsor receives 2 tickets to home game of choice, autographed team photo, and website advertisement for only $500.