WP 8 Outreach and Training Kathryn Keeble – kathryn@bluelobster.co.uk Simon Keeble – simon@bluelobster.co.uk WP leaders: Please prepare BLIT, NERC, IMAR, UiB, OGS, UniHB, NIOZ, UPC General Assembly 2017 Vilanova i la Geltrú, Spain; 27 – 29 June 2017

Who uses Twitter? Who uses Facebook?

Objectives WP No – WP title To engage with, educate, and inform public, scientific and policy user groups To develop an informative and interactive suite of complimentary tools that educates and engages public, scientific and policy user groups and maximise engagement with end users. To produce educational and informational resources that deliver knowledge to end user groups To deliver a series of training opportunities that informs, educates and promotes best practices to professional users of hardware, data and data products

Outreach Website Visual data outputs Flyers Leaflets Newsletters Factsheets Email outreach Outreach Wikipedia entry Outreach Video Conferences Interview videos Social media Training Training materials published Posters People Wikipedia – Fixed-point Ocean Observatory Outreach video – 1200 views Interview videos 200 views

Website Statistics Website statistics – 1st November 2013 to 27th June 2017 Spike May-July 2015 is TNA call Spike around March / April 2016 is result of following events. EMD Turku 2016  Logomo Conference Centre, Turku25/04/2016 - 29/04/2016 OceanSITES meeting  National Oceanography Centre, Southampton17/04/2016 - 22/04/2016 EGU General Assembly 2016  The Austria Center Vienna (ACV), Vienna15/03/2016 - 17/03/2016

Most common search terms: Derivatives of….. fixo3 fixo3 project tna available facilities Less common search terms: marine greek blue lobster we dancing like paralytics

Top page views Home page 37260 /data/ 5013 /observatory/ 5004 /observatory-data-pap/ 2752 /deliverables/ 2663 /project/ 2487 /training-opportunities/workshop-3/ 2423 /project-introduction-pack/ 1889 /tna/ 1806 /news/ 1649 /training-opportunities/ 1464 /observatory/antares/ 1434 500+ pages, excluding plots.

Social media Twitter End of year 1: 541 followers End of final year: 1,903 followers If we assume that 10% of us regularly use Twitter, does that make it a better statistic? Facebook End of year 1: 48 likes End of year 2: 66 likes End of year 3: 83 likes End of final year: 93 likes Well targeted, Twitter followers aren’t ‘spam’ followers. Facebook not so good but works better in other communities. Twitter followers higher than many other EU projects but not a massive impact. Essential though.

Data Visualisations Observatory plot. Users can interact with plots View metadata Download the plots etc Then can download the raw data, directly retrieved from Copernicus (or other).

Fully integrated set of data visualisations.

Data plot views via the website observatory pages and EarthVO Views from integrated data pages Views from observatory pages Total ANTARES 3,951 3,483 7,434 Biscay AGL 7,272 8,332 15,604 CIS 1,468 2,254 3,722 CVOO 266 377 643 DELOS A 1,012 2,423 3,435 DELOS B 3,462 4,257 7,719 DYFAMED 7,218 9,049 16,267 E1-M3A 7,538 11,737 19,275 E2-M3A 8,943 12,755 21,698 ESTOC 7,446 8,344 15,790 FRAM 3,099 2,922 6,021 LION 1,075 1,790 2,865 MOMAR 535 960 1,495 NEMO-SN1 699 1,202 1,901 NOG 902 1,808 2,710 OBSEA 3,407 5,185 8,592 PAP 7,541 7,775 15,316 PYLOS 3,830 7,594 11,424 SOG 821 1,826 2,647 STATION M 2,306 2,420 4,726 TENATSO 766 1,333 2,099 W1-M3A 3,841 7,180 11,021 77,398 105,006 182,404 206k views in total

Blue Line – EarthVO integration Orange line – observatory pages Gray line - total

Raw data downloads via the FixO3 website Observatory Downloads ANTARES 30 Biscay AGL 39 CIS 12 CVOO 3 DELOS A 18 DELOS B 24 DYFAMED 38 E1-M3A 27 E2-M3A 25 ESTOC 22 FRAM 33 LION MOMAR 17 NOG 10 OBSEA 14 PAP 28 PYLOS 20 SOG 8 STATION M 9 TENATSO 5 W1-M3A 36 457

Training Training for less experienced users of hardware (OGS, Italy) 3 day workshop – 15 participants Training Training for less experienced users of data products (NIOZ) 2 day workshop – 19 participants Training for less experienced users of data (UniHB) 2 day workshop – 20 participants 54 students trained International students Excellent feedback from all workshops All materials are available on the website Very popular – each call oversubscribed

Lessons Learned Gathering content for outreach is ‘painful’. We should plan outreach earlier for activities. This must be part of a deliverable and a requirement for submission. Gathering data for 20+ observatories and getting it checked is just as painful. Just before a GA is the wrong time to review data.

Remaining Activity 4th and final newsletter by the end of August Further dissemination activities for SA Anything we can do with final results and deliverables?

FixO3 Legacy Lots of website content and products – not to be lost Continuation of central catalogue of observatory information developed in WP2. Training materials. Adaption / continuation of data visualisations We mustn’t lose the ease of access to data, this was a major achievement.