Program Review Presentation May 5, 2010 Community Relations Program Review Presentation May 5, 2010

Program Description Fundraising/Advancement Raising funds college & foundation-initiated projects Administering scholarships, oversight for ARC Foundation Board of Directors, Autumn Gold, foundation grants, alumni development, volunteer management, planned giving, donor cultivation and stewardship. Fundraising & support for Los Rios Foundation-initiated projects Capital Campaign, Annual Fund Communications (internal/external) Publications Catalog, schedule, brochures, Collegian, Notes, etc. Web (non-instructional) Ingeniux and standard Web format: maintenance of some pages, oversight on others Media Relations Answering calls/requests from media, initiating story ideas & calendar-item information Institutional event support Convocation, Commencement, Classified Recognition, etc. Support for President’s Office Brief Description of your program. Who are you? One Slide, 2 minutes

Program -- Strengths Combined knowledge, skills & experience of office’s four staff members Responsiveness, flexibility & professionalism (thanks to above) Cooperative/collaborative relationship with other areas of campus Strong track record of follow-through, achievement, and success

Program -- Challenges General Fundraising/Advancement Communications To a great extent, we must operate in a reactive rather than proactive mode Fundraising/Advancement Increased workload for both college & district foundation activities Fundraising in an economic downturn District foundation competes for donors & board members Lack of clearly stated fundraising priorities makes it difficult to allocate staff and other resources effectively Need growing to further engage alumni in the work of the foundation Communications Changes in technology (increased use of Web and electronic tools, with their training and funding issues) Decline in print media outlets, and narrowed focus of TV and radio, make it increasingly difficult to get word out to community. Institutional printing budget does not cover cost of printing college catalog and printing/mailing of Collegian Expected retirement of public information officer at end of 2011

Planning Implications Fundraising/Advancement College and district will need to clarify and prioritize fundraising objectives, which in turn will help focus the efforts and responsibilities of the Director of College Advancement Additional resources will be needed to reach out to alumni and keep them engaged Increased use of student help will require additional funding and space An additional staff person will be needed at some point, if office workload increases Communications Changes in technology require us to respond in new ways that will require additional funding and/or training New methods need to be found to get information to community in light of decline in print media outlets, and narrowed focus of TV and radio. Institutional printing budget should reflect actual cost of printing college catalog and printing/mailing of Collegian Since the responsibilities of PIO have been shaped by current person’s skills & experience, the college may need to review those responsibilities to see if some could be reassigned to other staff, if needed.