Five simple tips to improve your intranet content 6/5/2018 1:55 AM THR2054 Five simple tips to improve your intranet content Susan Hanley President, Susan Hanley LLC Office Servers and Services MVP sue@susanhanley.com www.susanhanley.com @susanhanley THR2054 © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Ignite 2016 6/5/2018 1:55 AM © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5 Tips to Answer 5 Key Questions 6/5/2018 1:55 AM 5 Tips to Answer 5 Key Questions Who 01 What 02 Where 03 Why 04 When 05 © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

01 Who are your users? 6/5/2018 1:55 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Know your users! Who are your users? What are they looking for? 6/5/2018 1:55 AM Know your users! Who are your users? What are they looking for? What language makes sense to them, and what is technical jargon that only makes sense within your industry? How do they find information? What design hierarchies do they respond to, and what confuses them? What do they want to learn? What do they want to do? © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Know your users! As a … I need to … So that … 6/5/2018 1:55 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Example: Talent & Org Development Site As an employee, I want to find out about the leadership development programs that are available to me for my role so that I can easily register for required and elective learning opportunities. As an employee, I want to find learning resources – such as leadership oriented content publications that I have access to as an employee. As T&OD, I want to promote the T&OD learning opportunities for employees and make it as easy as possible for them to find and register for courses. As T&OD, I want to be able to promote different learning opportunities at different times of the year. How will we measure success? Increase in the number of people who participate in leadership development courses © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Can I tell the story with images? 6/5/2018 1:55 AM What is the story 02 Can I tell the story with images? © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 1:55 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Not all images are equal 6/5/2018 1:55 AM Not all images are equal Don’t force images – make them work! Headings can be just as effective Be smart about images or icons for navigation - test them! © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remember the 5-second rule! 6/5/2018 Remember the 5-second rule! © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Great sources for free images 6/5/2018 1:55 AM Great sources for free images https://www.pexels.com/ https://pixabay.com/ https://unsplash.com/ https://everypixel.com/ https://stocksnap.io/ © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 1:55 AM Where 03 © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 No more click here! Do not use: Click here for the latest application form Better: Download the latest application form Best: Latest Application Form © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 1:55 AM Why 04 © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 1:55 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Basic rules still apply 6/5/2018 1:55 AM Basic rules still apply Don’t overwhelm your readers with too much information – progressive disclosure Promote frequently needed content Make your text scannable One idea per paragraph of text First sentence is the summary © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Break content into “chunks” 6/5/2018 Break content into “chunks” Short paragraphs, with white space to separate them Short text lines of text (around 50–75 characters) Headings and subheadings with clear contrast Highlighted keywords (bold, italic, etc.) Bulleted or numbered lists A short summary paragraph for longer sections of text Clear visual hierarchies with related items grouped together Distinct groupings in strings of letters or numbers (for example, 15555551212 vs 1 (555) 555-1212 https://www.nngroup.com/articles/chunking/ © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Practice safe bullets Approximately the same length Numbers only if the sequence matters Parallel construction Consistent format – capitalize first word Don’t over-use Learn more: https://www.nngroup.com/articles/presenting-bulleted-lists

Less is more | Help users write great content! 6/5/2018 Less is more | Help users write great content! http://tiny.cc/SPContentAuthoring http://bit.ly/2m7LHNA https://writtent.com/blog/content-writing-tips/ © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Create content for your visitors Microsoft Ignite 2016 6/5/2018 1:55 AM When 05 The time is now! 1 Create content for your visitors 2 Tell your story with relevant images 3 Search and destroy click here! 4 Prune your garden 5 Keep it short and chunky! © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Susan Hanley sue@susanhanley.com www.susanhanley.com @susanhanley 6/5/2018 1:55 AM Susan Hanley sue@susanhanley.com www.susanhanley.com Information Architecture User Adoption Governance Metrics Knowledge Management Intranets & Collaboration Solutions @susanhanley www.linkedin.com/in/susanhanley www.computerworld.com/blog/essential-sharepoint © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Please evaluate this session Tech Ready 15 6/5/2018 Please evaluate this session From your Please expand notes window at bottom of slide and read. Then Delete this text box. PC or tablet: visit MyIgnite https://myignite.microsoft.com/evaluations Phone: download and use the Microsoft Ignite mobile app https://aka.ms/ignite.mobileapp Your input is important! © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6/5/2018 1:55 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.