Unit 1 Investigating the Media Exam Topic: Science Fiction Films Lesson 13 AQA GCSE Media Studies Unit 1 Investigating the Media Exam Topic: Science Fiction Films Lesson 13 – How fiction becomes fact and promotion and marketing campaigns Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use   © ZigZag Education, 2015   

Is this science actually possible? Starter FICTION OR FACT? Watch the first 2:10 minutes from a documentary called The Real Jurassic Park (1993). It introduces the concept that DNA could be altered by combining DNA from a prehistoric mammal. https://www.youtube.com/watch?v=fIoac7LuOak (2:10) Is this science actually possible?

Starter FICTION OR FACT? Is this science actually possible? Scientists are currently experimenting with the process! http://www.telegraph.co.uk/news/science/science-news/11488404/Woolly-mammoth-could-roam-again-as-extinct-DNA-merged-with-elephant.html

Jurassic Park – promotion and marketing In 1993, Universal put together a promotion and marketing campaign prior to the release of Jurassic Park, which involved contracts with more than 100 companies to sell more than 1,000 licensed products. Products included T-Shirts, sleeping bags, action figures, video games, watches, puzzles, skateboards, toothbrushes and stationery.

Jurassic Park – promotion and marketing During the first few weeks of the film’s release, key TV advertising spots involved McDonald’s promoting their ‘dino-sized’ fries, triple cheeseburgers and drinks in collectable dinosaur cups. The whole advertising campaign promised a huge income for Universal, as well as that from the box office. The campaign cost $63 million and the film grossed $1,029 million! The film’s budget was $65 million!

Jurassic Park – promotion and marketing Year of Release Budget Box Office Director Jurassic Park (1993) $65 million $1,029 million Stephen Spielberg Jurassic Park: The Lost World (1997) $73 million $618 million Jurassic Park III (2001) $93 million $368 million Joe Johnston Jurassic World (2015) $150 million $1,561 million (3rd highest ever) Colin Trevorrow What can we tell from the box office figures?

Promotion and marketing campaign ACTIVITY How would you promote a film? TV teaser trailer TV trailer Cinema trailer TV spot (interviews on chat shows) Print adverts (in film magazines, newspapers, general magazines) Billboard adverts Vehicle branding (ads on buses) Dedicated website Social networking sites such as Facebook, Twitter, Instagram  

Promotion and marketing campaign for Jurassic World 2015 Investigate the promotion and marketing campaign for Jurassic World. Don’t forget to include the date and where it has been promoted!

Plenary Watch the official trailer for the film Jurassic World https://youtu.be/RFinNxS5KN4 What features of the film make the audience want to watch it?

Homework Plan a six-week promotion and marketing campaign for a new film called: Voyage to the Planet of the T-Rex