The Evolution of the Nexus Media Games The Evolution of the Nexus

The way we were….. https://www.youtube.com/watch?v=HGU3PRBxQiw https://www.youtube.com/watch?v=KSRWc7zwzC4 https://www.youtube.com/watch?v=p-YQ8svhBbw Minute 51

In the Beginning… Newspapers Spirit of the Times (1840’s) English Cricket and “Rounders” Newspaper

Bell’s Weekly Messenger (UK) (1820”s) Employed writers that specialized in one subject…like boxing. This coverage grew the sport in England.

New York Clipper (1850’s) New York Baseball and Theatre Coverage

The New York World (1883) Purchased by Joseph Pulitzer, created a mass-circulation newspaper Created a sports department.

The New York Journal (1895) William Randolph Hurst introduced a sports section of his paper.

Summary The sport media nexus throughout the print media era was characterized by localized coverage and a slow growth in sport’s popularity. Newspapers and magazines used sport to increase sales and advertising revenue, while sport used the infant media to increase regional attendances and subsequent revenue. Mutual benefit by associating their respective products. But, no “real time” participation.

Radio 1893 Tesla and Puskas broadcast news to 5,000 subscribers in Hungary 1897 Marconi established the Wireless Telegraph and Signal Company 1920’s radio became popular to the masses in the US. Sports was limited to the world series or a couple championship fights.

Times Square 1920 World Series

Greats in sports radio Vin Scully (LA) Harry Carey (Chicago) Red Barber (Detroit) Jack Buck (St. Louis) Harry Callus https://www.youtube.com/watch?v=kGmjyTrzu1s

Advantages of Radio over Newspaper Radio needed daily programing…sports helped. Radio was immediate (live coverage) and newspaper was delayed Radio broadcasters could paint a picture in the minds of listeners….the next best thing to being there. Radio could more easily regionalize and nationalize sports coverage…in the pre-computer age.

Television Case 1 pages 22-24 !950 – 9% of American Homes had a television 1965 – 93% had a television What happened in 15 years? Case 1 pages 22-24 Work in pairs Send in your 4 bullet points to: todaysmeet.com proflewisroom

http://www.youtube.com/watch?v=rHuq8tyeG2A http://www.youtube.com/watch?v=CkXkBUQIAPE http://www.youtube.com/watch?v=H2YEbASCGww

The Big Impact of the small screen First broadcast at the ‘36 Olympics in Berlin First MLB, NFL and college baseball games telecast in the US - 1939 1940’s After WWII American flocked to buy TV sets for their homes 1947 – the first World Series telecast

1950’s –Hungry for programming options, sports grew along with the new medium 1960’s - Technologies advanced 1960 Rome Olympics televised live to 18 countries 1964 Games used satellite broadcast relays 1968 Mexico City games firs in color 1970’s – Boom period for American Sports leagues – Expansion led to secured television contracts

1980’s – Cable or pay television ESPN launched in 1979 24/7 sports programming Sports Center rivaled the nightly news and Johnny Carson 1990’s – Pay television grows by 500% ESPN2, TNT, TBS Reliability and picture quality superior Satellite Dishes become affordable

2000’s Digital Television Hi Def Fantasy Leagues Mobile Technologies – smart phone platforms