#BEAUTIFUL MOMENTS Totalbeauty

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#BEAUTIFUL MOMENTS Totalbeauty APRIL 2016 MAY 2016 AUG 2016 Spring Renewal • 5 Styling Tricks That’ll Make You Feel Like You’ve Got a New Haircut • How to Spring Clean Your Hair Product Stash Mother’s Day • Time-Saving Hair Hacks for Busy Moms • The Best Hair Advice We’ve Ever Gotten From Our Moms Back to School • Hair Hydration Secrets for the Most Youthful, Bouncy Hair of Your Life • 10 Ways Shave Minutes off Your Morning Routine — Without Sacrificing Style OCT 2016 NOV / DEC 2016 DESIGN CHANGES/DIRECTION BELOW: THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL? Halloween / Fall • Is Your Hair Ready for Colder Weather? • Halloween “Costumes” You Can Create By Switching Up Your Hairstyle Holiday • 10 Ways to Feel Totally Zen This Holiday Season (“create an at-home spa experience with XYZ Garnier products) • Holiday Party Hairstyles That Take 10 Minutes or Less CAPTURING EVERY WOMAN’S BEAUTIFUL MOMENTS

#BEAUTIFUL MOMENTS Momtastic APRIL 2016 MAY 2016 AUG 2016 Spring Renewal • Genius Tips & Tricks for Keeping Colored Hair Bright • 8 Brilliant Spring Break Staycation Ideas That Cost Next-to-Nothing Mother’s Day • Beauty After Baby: How I Took Care of All My New Gray Hair • 10 Gifts New Moms Really Want this Mother's Day Back to School • How to Fix Your Entire Family’s Summer-Damaged Hair • 10 Easy Ways to Put Up Your Hair That Aren’t a Ponytail OCT 2016 NOV / DEC 2016 DESIGN CHANGES/DIRECTION BELOW: THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL? Halloween / Fall • 5 Ultra-Moisturizing Beauty Products You’ll Love this Fall • Adorable Halloween Hairdos for Both Parents & Kids Holiday • 8 Ways You’re Probably Ruining Your Hair in the Winter (& What to Do Instead) • 15 Simple Holiday Traditions to Start with Your Family this Year CAPTURING EVERY WOMAN’S BEAUTIFUL MOMENTS

#BEAUTIFUL MOMENTS Afterellen APRIL 2016 MAY 2016 AUG 2016 Spring Renewal • Celesbian LGBT Moms feature - Jenna Lyons (J Crew), Kelly Bush (ID Pr), Jodie Foster, Jenna Wolfe (NBC host), Sa0ra Gilbert, Wanda Sykes, etc.: Quotes from them on being a working mom and making time for themselves Mother’s Day • Two times the moms: How to celebrate Mothers’ Day when there’s two women of the house • Our Favorite On-Screen Gay Moms: Gallery of TV/Movie Moms (perhaps with a focus on their hair if necessary) Back to School • Trying a New ‘Do: A New Style in time for September (with a queer bent so some cuter short ‘dos and tips from a lesbian stylist) • Back-to-school brands that are LGBT Friendly OCT 2016 NOV / DEC 2016 DESIGN CHANGES/DIRECTION BELOW: THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL? Halloween / Fall • Headwear: Keep your head warm but looking cool with these hats, headbands, and other fall accessories • Halloween: Cool Halloween looks for you and the family from low key to high brow Holiday • The Best Gifts A Lesbian Mom Could Ask For: A Guide to What She Wants Right Now • The Most Inspiring Gay Moms To Follow on Instagram and Other Social Media CAPTURING EVERY WOMAN’S BEAUTIFUL MOMENTS

TOTALLYHER PORTFOLIO 43% 55+ Million AUDIENCE: EDITORIAL STRENGHTS: Almost 50% of our total audience are Moms (25+million) Engaged Total Audience of 55+ Million Unique Monthly Users Reaches largest LGBT community on the web MULTICULTURAL Scale EDITORIAL STRENGHTS: Largest online beauty presence through Ecommerce Partnership with Amazon 43% SOCIAL GROWTH YOY across TotallyHer Largest online Review, Ratings & product advocacy

#BEAUTIFULMOMENTS RICH-MEDIA SCALE ADHESION CANVAS SOCIAL MOSAIC OVERLAY ANIMATED OVERLAY Fully-branded top-performing video distribution unit that expands upward from the bottom of the page SCRIPT: Here is a snapshot of some of the high-impact media opportunities through Evolve. We have a ton of other amazing executions that we can bring to the table here, including custom video solutions, native content integrations, and amazing distribution through our proprietary suite of products – Content IQ. alex Rich media overlay curating shareable and engaging user-generated content that expands from a 728x90 High impact branded execution with auto-initiated animation, greeting users as they arrive to the site

#BEAUTIFULMOMENTS AMAZON PARTNERSHIP How-to to Reverse Summer-Fried Hair Just in Time For Back-to-School 22 Braids to Start Your Spring Hair Fling SCRIPT: To bring Garnier’s amazon partnership to the next level, totallyher and total beauty will create custom content that will live on Garnier’s amazon purchase page, bringing total beauty’s expertise on products, reviews and editorial content to the forefront – engaging users and readers alike and creating an element of trust btween our content and Garnier products 7 Best Hairstyles From Our Fave Holiday Films