History and Overview of Session 1 History and Overview of Strategic Management

Session Objectives To Develop an Understanding of the (brief) History of Strategic Management. To Develop a Conceptual Understanding of the Paradigm Shift from Business Policy to Strategic Management

Colleges of Business Administration Very young compared to philosophy, science, religion, literature… So we’re still trying to figure out the optimal way to teach students how to be effective business managers For example – right now we have major disagreements and issues regarding ethics and leadership among universities worldwide

What is the best model? Ford Foundation study of “best practices” of b-schools during the late 1940s found Need to develop a multi-disciplinary understanding of Business: instead of studying pieces of a business such as operations, finance, marketing, info systems,… A capstone course that introduces accountants to marketing, marketers to operations, production managers to human resources…big picture

This capstone course was most often called Business Policy at that time… So that name has stuck even though the way we attempt to achieve this integrative perspective through the capstone course has evolved The business policy model has been replaced by the strategic management model

Word for the Day Paradigm We have experienced a paradigm shift over the past 70 years from the business policy paradigm to the strategic management paradigm

What is the First “Strategy” for any Business? It’s that Key Idea in the Entrepreneur’s mind for Satisfying a societal/marketplace need by Providing/producing a product/service that will Yield an excess of price over cost of its provision that Incents the provider to continue/expand its delivery (Capitalism 101)

The Business Policy Model would then Focus on becoming as efficient as possible in the development and delivery of the product or service. What’s Missing in this Paradigm? The effectiveness issue Focuses on doing things right but not whether the business is doing the right thing The entrepreneurial aspect of the business Must start with the health of the key idea

So under the BP model IBM would be the most efficient manufacturer of time clocks Disney would be the most efficient producer of animated (mouse oriented) cartoons Seven Eleven would be a well run dairy product provider Radio Shack would produce leather goods Winthrop would provide excellent training for women in teaching and home economics (Normal and Industrial)

So we must start with the health of the key idea(s) Are we doing the right things? Where should we compete?

THE LIFE EXPECTANCY OF THESE KEY IDEAS? LONGER OR SHORTER TODAY THAN DURING THE MID 20TH CENTURY?

A MORE RATIONAL PARADIGM BEGIN BY CONSIDERING THE HEALTH OF THE BUSINESS’S KEY IDEA OR KEY IDEAS: WHERE SHOULD WE COMPETE? (ARE WE DOING THE RIGHT THINGS? THAT’S S.M.

Strategic MGMT is Multi-Disciplinary Integrative with input from an understanding of the interworkings of finance, accounting, marketing, research and development, human resources, operations, management information systems,… Functional specialties that contribute to the general management of the firm : Your Degree Concentration You have studied these fundamentals separately.

TIME TO LOOK AT THEM ALL TOGETHER What do we do better than our rivals? What don’t we do better than our rivals? Future oriented plan for interacting with the competitive environment to achieve objectives(SCA). Game Plan/Scheme/Framework for Decisions

Strategy Where do we compete? (corporate) How do we compete? (business) How do we execute? (functional)