Levels of Measurement 20.03.2017.

Slides:



Advertisements
Similar presentations
Info 2040 Foundation of Quantitative Analysis
Advertisements

Sections 1.3 Types of Data.
Copyright © 2010, 2007, 2004 Pearson Education, Inc. Lecture Slides Elementary Statistics Eleventh Edition and the Triola Statistics Series by.
TYPES OF DATA. Qualitative vs. Quantitative Data A qualitative variable is one in which the “true” or naturally occurring levels or categories taken by.
Introduction to Statistics Quantitative Methods in HPELS 440:210.
Chapter 1 A First Look at Statistics and Data Collection.
Exploring Marketing Research William G. Zikmund Chapter 13: Measurement.
Section 1.2 Data Classification.
Measurement of Variables What are the Four Types of Psychological Measures? What are the Four Types of Psychological Measures? What are the Four Types.
Nominal Level Measurement n numbers used as ways to identify or name categories n numbers do not indicate degrees of a variable but simple groupings of.
Measurement of Variables What are the Four Types of Psychological Measures? What are the Four Types of Psychological Measures? What are the Four Measurement.
Dr. Satyendra Singh, Department of Adminstrative Studies Welcome to the Class of Univariate Data Analysis & Marketing Research Questions.
Traditional Approach Using Questionnaires. 2 Introduction  Questionnaires  for acquiring large amount of information  Questionnaires allow us to study:
Measurement Scales “If a thing exists, it exists in some amount; and if it exists in some amount, it can be measured.” –E. L. Thorndike (1914)
Scales of Measurement What is a nominal scale? A scale that categorizes items What is an ordinal scale? A scale that categorizes and rank orders items.
Unit 1 Section 1.2.
Measurement in Survey Research MKTG 3342 Fall 2008 Professor Edward Fox.
Slide 9-1 © 1999 South-Western Publishing McDaniel Gates Contemporary Marketing Research, 4e Understanding Measurement Carl McDaniel, Jr. Roger Gates Slides.
What is Statistics Chapter 1 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
1.2 Data Classification NOTES Coach Bridges. What you should learn: How to distinguish between qualitative data and quantitative data How to classify.
What is Statistics? Chapter GOALS 1. Understand why we study statistics. 2. Explain what is meant by descriptive statistics and inferential statistics.
Sections 1-3 Types of Data. PARAMETERS AND STATISTICS Parameter: a numerical measurement describing some characteristic of a population. Statistic: a.
ECON 3790 Statistics for Business and Economics
Chapter 5 Conceptualization, Operationalization, and Measurement.
CH. 8 MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION AND SCALES
Republic of the Philippines MINDANAO STATE UNIVERSITY COLLEGE OF EDUCATION Fatima, General Santos City Module 5: Qualities of A Good Test Lesson 3: Learning.
An Overview of Statistics Section 1.1. Ch1 Larson/Farber 2 Statistics is the science of collecting, organizing, analyzing, and interpreting data in order.
MATH Elementary Statistics. Salary – Company A.
Vocabulary of Statistics Part Two. Variable classifications Qualitative variables: can be placed into distinct categories, according to some characteristic.
Unit 1 Section : Variables and Types of Data  Variables can be classified in two ways:  Qualitative Variable – variables that can be placed.
Elementary Statistics Picturing the World
S519: Evaluation of Information Systems Social Statistics Inferential Statistics Chapter 16: reliability and validity.
Variables It is very important in research to see variables, define them, and control or measure them.
Overview and Types of Data
Data Classification Lesson 1.2.
McGraw-Hill/IrwinCopyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. MEASUREMENT Chapter 11.
Chapter 2: Levels of Measurement. Researchers classify variables according to the extent to which the values of the variable measure the intended characteristics.
 Definition › Used to distinguish among objects or used for classification; used with categorical data.  Example › Assigning numbers on jerseys to athletes;
1.2 Data Classification Qualitative Data consist of attributes, labels, or non-numerical entries. – Examples are bigger, color, names, etc. Quantitative.
EKONOMETRIKA 1 FE_UB By Al Muiz almuiz 2009.
What is Statistics? Chapter 1 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
By: Michael Mack, Ana Meneses and Zhane’ Fleming.
Measurement and Scaling Concepts
What is Statistics Chapter 1 McGraw-Hill/Irwin
What is Statistics? Chapter 1 McGraw-Hill/Irwin
What Is Statistics? Chapter 01 McGraw-Hill/Irwin
Unit 1 Section 1.2.
Chapter 1 Chapter 1 Introduction to Statistics Larson/Farber 6th ed.
Pharmaceutical Statistics
What Is Statistics? Chapter 1.
Statistical Techniques in Business & Economics
Probability and Statistics
What is Statistics? Chapter 1 McGraw-Hill/Irwin
Chapter 1 Chapter 1 Introduction to Statistics Larson/Farber 6th ed.
Understanding Averages
NATURE OF Measurement.
statistics Specific number
Statistics Types of Data
Vocabulary of Statistics
Section 1.2 Data Classification.
statistics Specific number
PBH 616: Quantitative Research Method
Reliability and Validity
Chapter 1 Chapter 1 Introduction to Statistics Larson/Farber 6th ed.
M e a s u r e m e n t.
What is Statistics? Chapter 1.
§ 1.2 Data Classification.
Chapter 1 Chapter 1 Introduction to Statistics Larson/Farber 6th ed.
Business Statistics For Contemporary Decision Making 9th Edition
Presentation transcript:

Levels of Measurement 20.03.2017

Levels of Measurement

Nominal Represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only. Student ID Yes-No Male-Female Buy-Did Not Buy East-West-South-North

Ordinal Ordinal scale is ranking scale. Ranking scales allowing things to be arranged based on how much of some concepts they possess. Student Class Rank Please rank your three favorite movies. Level of Education Rank your preferences (1- the least preferred, 5- the most preferred)

Interval Interval scales have both nominal and ordinal properties, but they also capture information about differences in quantities of a concept. Temperature June 6 was 80 F December 7 was 40 F Points given on an essay question

Ratio Represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero. Zero, therefore, has meaning in that it represents an absence of some concept. An absolute zero is the defining characteristics differentiating between ratio and interval scales. Money Height Weight

Facts About the Four Levels of Scales