The Best Burger Within 5 Miles of the University of North Texas A Feasibility Report

Overview Audience? Problem? UNT Students living on campus New students to Denton, Texas, and the U.S. do not know what other dining options are available for a single patty burger, outside of campus dining halls.

Overview We tested six different drive thru burger locations in a 5 mile radius: McDonalds Whataburger Burger King Wendy’s Sonic Jack in the Box

Overview We used four criteria: Major Criteria Minor Criteria Speed of service Number of toppings Price Overall taste Minor Criteria With or without cheese

Overview Used two forms of research to gather information Field Research Online Research

Methods Speed of Service Field Researcher went to each establishment and timed the location on the delivery of a single patty burger

Methods Number of toppings While at each restaurant, our Field Researcher gathered information on the number of toppings were available After receiving the research our Online Researcher verified the toppings online

Methods Price Our Field Researcher gathered information on the price of a single patty burger and the cost for all additional toppings available After receiving the data, our Online Researched went online to verify pricing

Methods Overall taste Overall taste was evaluated using an online survey via Facebook. We polled current UNT students living on campus to give us their preference on which location they prefer dining at based on taste.

Methods With or without cheese Cheese on a burger is a personal preference Our Field Researcher, while at each restaurant found out which burger locations offered cheese standard on their single patty burgers and which offered it for an additional charge.

Results

Results

Results

Results

Results

Conclusions McDonalds (McDouble) American cheese, pickles, onions, ketchup mustard, on a toasted bun Price - $1.00 Total wait time: 48 Seconds Cheese standard Ranked last in taste survey

Conclusions Wendy’s (Jr. Cheeseburger) American cheese, mayonnaise, ketchup, mustard, honey mustard sauce, pickles, red onion, lettuce, tomato, and a sandwich bun Price - $.99 Total wait time: 1 minute and 50 seconds Cheese not standard Placed second in taste survey

Conclusions Whataburger (Jr. Burger) Small white bun, diced onions, mustard, pickles, and special seasoning. Extras include: Cheese, grilled onions, substituting white bun for Texas toast, bacon, shredded cheddar cheese, wheat bun, grilled jalapenos, and honey barbecue sauce Price - $1.00, add any item for $.39 more Total wait time: 3 minutes and 4 seconds Cheese not standard Ranked highest in taste survey

Conclusions Sonic (Jr. Burger) Crinkle cut pickles, chopped onions, fresh shredded lettuce, ripe tomatoes, seasoned bun. 100% whole beef patty with a choice of mayo, ketchup, and mustard Price - $1.00, add cheese for $.39 more Total wait time: 6 minutes Cheese not standard Ranked last in the taste survey

Conclusions Jack in the Box (Hamburger Deluxe) American cheese, Swiss style cheeses, mayo- onion sauce, ketchup, and a sesame seed bun Price - $1.29 Total wait time: 2 minutes and 48 Seconds Cheese not standard Placed fourth in taste survey

Conclusions Burger King (Single Burger) Sesame seed bun, American cheese, pickles, ketchup, mustard. Additional choices include mayo, lettuce, tomato, onion, bacon, crispy onions, cheddar/Swiss/pepper jack cheese slices Price - $1.00, add any item for $.39 more Total wait time: 4 minutes and 44 seconds Cheese not standard Placed third in taste survey

Recommendations Our Final Ranking Wendy’s Whataburger McDonald’s Burger King Sonic Jack in the Box

Recommendations Our Recommendation is: Wendy’s Cheapest burger Second in tasting survey Second in speed of service Whataburger was a close second, but lost due to slower service.