EMPOWERING A STRONG BRAND:

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Presentation transcript:

EMPOWERING A STRONG BRAND: THE DIGITAL EDGE

SENIOR ACCOUNT EXECUTIVE - HEALTHCARE SPECIALIST YOUR HOST: SYLVIA HERRERA SENIOR ACCOUNT EXECUTIVE - HEALTHCARE SPECIALIST

2016 HPMSNJ Executive Board of Directors PRESIDENT Don Dykstra New Solutions, Inc. VICE PRESIDENT Tom Campbell Deborah Heart and Lung Center TREASURER Debra Pingue Care Perspectives, Inc. SECRETARY Joseph Morris IMMEDIATE PAST PRESIDENT Norman Tessell, FACHE EchoPixel

2016 HPRMS Executive Board of Directors PRESIDENT Placeholder VICE PRESIDENT TREASURER SECRETARY IMMEDIATE PAST PRESIDENT Photo Placeholder

AGENDA PLACEHOLDER

PANELISTS Photo Placeholder MICHAEL SLUSARZ RYAN YOUNGER Moderator Vice President of Marketing & Business Development Cape Regional Medical Center RYAN YOUNGER Vice President, Strategic Marketing Hackensack Meridian Health REBECCA MAZZARELLA Communications Manager Children’s Specialized Hospital COREY SMITH Vice President Healthgrades Photo Placeholder

Think Differently - Social Selfless Branding in Social Media #FightFace Fun Super-Dr. Oz

Think Differently - Digital Story Telling Using Brand Journalism Find your voice Everyone has a story Convey brand purpose Power of digital content Become a source for media UN-Brand Your Content Content suits, but does not sell to your audience

Evolution of Paid to Earned Example - Unilever 10% Owned Media (website CRM) 7% Owned Media (website CRM) 5% Owned Media (website) 90% Paid Media (advertising) 80% Paid Media (advertising) 60% Paid Media (advertising) 30% Earned Media (PR) 5% Earned Media (PR) 13% Earned Media (PR) Social, videos 2000 2010 2015 Social, Blogging, Wiki, Reviews, Social Networks, Crowdsourcing Source: Julio Viskovich, rFactr, Unilever, Percentages impressions delivered