Social Media Primer for Coaches Dr. Shaunna Taylor

Dr. Shaunna Taylor Bio Consulting with coaches and athletes from grassroots to the Olympic/Paralympic level for 20+ years, involved in athlete and integrated team support for over 6 Major Games cycles. Service provider to nationally carded athletes through the Canadian Sport Institutes in BC, ON and QC. Executive Director, PacificSport Okanagan Sport Centre. Former Coaching Association of Canada Consultant. Adjunct Professor at the University of British Columbia (Vancouver) in the High Performance Coaching and Technical Leadership graduate program.

Dr. Shaunna Taylor Bio Co-Chair of the Canadian Sport Psychology Association. Chair of viaSport BC Women and Girls Sport Advisory Committee. International Paralympic Committee's (IPC) Women in Sport Committee member. Special interest in providing a holistic sport system that promotes equity, fair play and accessibility for all. Research interests are projects pertaining to coaching athletes with a disability, promoting positive self-image in sport, and adding to a sport landscape that empowers female athletes and leaders. Degrees in Health Sciences (Human Kinetics, sp. Sport Psychology) from the University of Ottawa, and is a certified clinical counsellor.

Presentation Topics The Power of Social Media Why it matters? Social Media for Development! Coach Career Development Program Development Team-Building & Marketing Creating Online Boundaries Rules of engagement & tips for coaches/athletes Special thanks to viaSport for some of the content for this webinar (added logo)

Why is this important? Social media shouldn’t just be seen as a time-waster or a distraction, it can be a very valuable tool. Because many coaches fear social media due to their lack of familiarity with it, they avoid it – which is a lost opportunity. This webinar will discuss ways coaches can embrace social media for their own career development, development of their programs and athletes, and promotion of their teams and services.

The case for social media Newsflash: Social media isn’t going anywhere! Besides direct interpersonal communication (F2F, phone or text) it is the MOST USED form of connection in youth today. Keep a growth mindset: you CAN do this! Define the Purpose(s) Pick the Platform(s) Treat as all Communication Create (and model) the Content Social media can’t (and shouldn’t) be completely ignored Social media shouldn’t just be seen as a time-waster or a distraction, it can be a very valuable tool This webinar will discuss ways coaches can embrace social media for their own career development, development of their programs and athletes, and promotion of their teams and services.

Social Media for Pro Coach Career Development Did you know?... Social media can: Improve interaction with other coaches Improve Team Chemistry Aid in Interaction with Athletes / Next Gen Athletes Maintain contact with Program Alumni Improve interaction with Media Assist in Sport Program Marketing Assist with Advocacy Go through each of these areas and attribute to the following social media platforms outlined on the next 5 slides

Social Media for Pro Coach Career Development Most popular & affordable social media platforms used by coaches LinkedIn Facebook Twitter Instagram YouTube Specific purposes & ways to interact on each platform Highlight these four platforms – the most popular in sport in 2017

Social Media for Pro Coach Career Development Top Uses: Professional Development, Marketing New highly interactive app Inexpensive; broad adult reach; join professional groups Interconnection with sport scientists & complementary practitioners Position yourself as an expert in your field Job postings and resume exposure As per notes for slide above

Social Media for Development Top Uses: Photo Sharing, Professional Development, Team-building Photo sharing, news stories, athlete profiles A free alternative to a team website Inexpensive; broad reach Join groups (sports, specialty areas) Interconnection with sport scientists & complementary practitioners As per notes for slide above

Social Media for Development Top Uses: Networking, Information Sharing and Marketing Photo sharing, news stories, public awareness Potential for reach (*with large follower base) Inexpensive Follow professionals you admire who have high quality postings (research, coaching advice, readings) As per notes for slide above

Social Media for Development Top Uses: Photo Sharing, Team-Building, and Marketing Photo sharing, news stories, public awareness Potential for reach (*with large follower base) Inexpensive Use for team-building, program promotion, athlete profiles As per notes for slide above

Social Media for Development Top Uses: Video Sharing, Education, Team-Building, and Marketing Video sharing, news stories, public awareness Potential for reach (*with large follower base) Inexpensive Use for team-building, program/event promotion, athlete profiles As per notes for slide above

Emerging Social Media – brief video, filters & more Top Uses: Athlete Photo Sharing, Team-Building, Interaction with fan base Photo & brief video sharing Creation of “stories” Interaction with fans and community Use for team-building As per notes for slide above

Create Online Boundaries Should you become social media “friends” with your athletes (or not)? Consider: The age of your athletes Your coaching philosophy Your motivation/purpose **Consider partitioning your personal and professional profiles if you are hesitant to enter this arena

Create Online Boundaries Options for coach and athlete interaction via social media

Social Media Guidance for Athletes Topics to consider in your program conduct guidelines: Treat social media like all respectful communication Treat postings as an extension of your program Everything is “public” Include your athletes in building social media use into team conduct & policies Align with causes that matter to you (gender equity, affordable sport, sport for all abilities, etc.)

Social Media Guidance for Athletes Here is a ”Tweet” I posted on Twitter following some high profile cases of athlete social media postings that cost them the opportunity to participate in the London Olympics, that distracted them from their task at hand (performing) and led to all-time poor performances – linked back to their distractions and provocative social media postings

Get creative! Remember: Social media provides a unique interaction opportunity Be authentic Reflect your values Have fun Get educated on it to reap the many benefits

Over to you… Thank you! Merci!