Tell Your Story Conclusions/ Recommendations & Abstracts June 1, 2017 Welcome While everyone is logging on, please use the chat box to: introduce yourself by typing your name, your project name, and a question you want answered today. We’ll begin in just a few minutes.

Agenda FER/BER Conclusions / Recommendations Abstract Q&A Purpose of the conclusions / recommendations section How to write it Samples Abstract Purpose of the abstract section Sample abstract Q&A Photo – Alexander Bodin, Flickr – googleimages, no license required.

CONCUSIONS & RECOMMENDATIONS THE OUTCOME & WHAT YOU LEARNED Which approaches were effective or ineffective What to consider if the work continues What to avoid

CONCLUSIONS / RECOMMEN-DATIONS A little bit science and a little bit art

How to report on recommendations Example 1 We found that our media campaign wasn’t as effective as we had hoped. We got some coverage but it didn’t result in a lot of commentary from the public. What we might do differently next time is create a social media presence with the help of coalition members and tobacco control advocates.

How to report on recommendations Example 2 The Key Informant Interviews with policy makers were effective at uncovering a key aspect of policy makers - that “nobody likes to say no to kids.” So, project staff trained a cadre of youth to be spokespersons, gave them tobacco facts and talking points, and made sure they had transportation so they could be at every meeting. It made all the difference.

How to report on recommendations Example 3 It’s not enough to have a social media presence, a dedicated staff person or coalition member (not an intern or a kid) is needed to manage the campaign, frame the messaging, and respond to comments and questions. Posting can’t be done sporadically, at least 3-4 posts per week need to be done in order to show up in people’s feeds.

How to report on recommendations Example 4 We found that policy makers almost universally were opposed to imposing more regulations and fees with retailers. When the issue was framed in terms of fair business practices so that those who do follow the law don’t suffer a competitive disadvantage, policy makers looked at the issue differently.

Example 5 CONCLUSIONS AND RECOMMENDATIONS – Sample for BER Conclusions and recommendations section Example 5 CONCLUSIONS AND RECOMMENDATIONS – Sample for BER   The objective to recruit and engage 10 youth and adults was not only met, but exceeded: 12 youth and 12 adults participated in 3 to 6 policy-related activities each as a result of TEPs intervention activities. Making presentations and conducting one-on-one meetings with adults and youth, as well as offering specific ways in which they could get involved, was an effective recruiting tool. Providing training on public speaking as well as providing talking points regarding ESDs do seem to have built confidence among participants. Conducting Key Informant Interviews with decision makers was successful at uncovering support for policies early in the project. Youth involvement in presentations, since they are targeted by the tobacco industry, seemed to make an impact on policy makers. However, we did not conduct post-intervention KIIs to identify what had actually convinced them. The Public Intercept Survey data provided attitudes regarding ESDs which allowed us to tailor our message to educate the public and address misconceptions. However, the Public Intercept Survey data was provided later to policy makers and, therefore, did not have any effect on their decision to adopt a tobacco-free policy under TEPs Objective #2. Having already had a long-term partnership with Friday Night Live and Club Live coordinators facilitated the process of recruiting and engaging youth through educational presentations. However, working with youth is very time consuming as they require a lot of training and support to be effective data collectors, advocates and spokespeople. TEP plans to pursue a different objective during the next plan period, i.e., to create partnerships with other health and human services organizations to address recent tobacco legislation. TEP plans to disseminate the findings from this report to policy makers, the local Tobacco Prevention Coalition, to the students who helped collect data, to the local media and to the general public through the On the Tobacco Front newsletter.

Report Abstract

Why an abstract? Used by CTP Used by Rover Can be used for conference submission Can be used when submitting a manuscript for publication

Essenials Objective and why chosen Objective achieved or not? Major Intervention and evaluation activities/results Interpretation of results

Multiple Uses The usual suspects: TCP, TCEC, ROVER Some stakeholders Conference abstracts Publications

What is the maximum word count of the FER abstract? Question 1 What is the maximum word count of the FER abstract?

Answer 350

Yes or no? Is the objective stated in the abstract?

Answer Yes (but doesn’t need to be verbatim)

Does the abstract have an evaluation design section? Question 3 Does the abstract have an evaluation design section?

Answer No, but watch out for requirements if you use the abstract for other purposes like a publication

Q&A

SPOTLIGHT ON STRATEGIES

http://tobaccoeval.ucdavis.edu tobaccoeval@ucdavis.edu 530.752.9951 TCEC is the statewide technical assistance provider on evaluation for all Prop. 99-funded projects in California

tobaccoeval.ucdavis.edu