Commercialization Training Program Tchivoul Agro Emboto Peanut butter Jules MALONGA BIBILA facebook.com/TchivoulAgro Tagline – an abbreviated version of your value proposition The tagline needs to be the thread throughout this entire presentation – needs to appear in the talking points throughout. Copyright 2009 www.wendykennedy.com

facebook.com/TchivoulAgro The Team Owner : Jules MALONGA: Msc in Engineering, Mandela Washington fellow 2016 1 Manager agricaltural background 1 Skilled technician Seasonal laborers Business Advisor: LMD & Associates, Audit &Accounting firm (Pointe-Noire, Congo) Technical assistance: IRA Congo, CIRAD Cameroun facebook.com/TchivoulAgro

facebook.com/TchivoulAgro Farm of 4 hectares Tchivoula, Pointe-Noire, Congo Products: exotic fruits 2013 2017 Peanut & Maize Peanut processing facebook.com/TchivoulAgro

Commercialization Training Program Problem Poor hygienic conditions diarrheal diseases: 4th cause of death in Congo, 8% (WHO) Short shelf life People don’t know aflatoxin Throughout the entire presentation you must tie it back to the pain statement and the value proposition facebook.com/TchivoulAgro Copyright 2009 www.wendykennedy.com

Peanut from local farmers Solution Tchivoula Agro Peanut from local farmers Peanut from our farm Emboto Peanut butter Processing facebook.com/TchivoulAgro

Market landscape Importe d P. Butter Emboto Saka-saka High TASTE SHELF LIFE Importe d P. Butter Homemade P. Butter Outdoor market P. Butter Emboto Saka-saka 3 pieces National meals eaten by 500 000+ people/month facebook.com/TchivoulAgro

Target Customer Segments Main: Restaurants, Outdoor markets, Supermarkets Street restaurants Payee: restaurant owner (or chef)? Influencer: consumer Criteria: taste 200+ feeding 10000+ workers everyday Door to door delivery facebook.com/TchivoulAgro

facebook.com/TchivoulAgro Product Emboto Energy, vitamins, protein High quality, healthy, used many times Reusable box When? Where Next Harvest time (jan. 2017) Our store in Pointe-Noire facebook.com/TchivoulAgro

Go to market strategy Up to 920$ 16450$ 12820$ 0-6 Months 6-12 Months Buying seeds Sowing, weeding, harvesting 12820$ Equipments purchase and installation Processing Marketing Sell 200 Kg Reinforcing distribution network Marketing Sell 500 kg 0-6 Months 6-12 Months 12-18 Months facebook.com/TchivoulAgro

Distribution Door to door delivery 20 street restaurants of Pointe-Noire facebook.com/TchivoulAgro

Competitive Comparison Company & Product Shelf life Quality Price Taste Imported P.Butter Outdoor markets Homemade Emboto facebook.com/TchivoulAgro

Progress Done Missing Preliminary Market survey Finances: complete survey, purchase machines Partnerships: train employees facebook.com/TchivoulAgro

Commercialization Training Program Investment Jun-Sep Land preparation Building facilities Hire employees Oct.-Jan Planting, weeding Machine purchase and installation Marketing Feb.- May Harvest Drying, processing Average monthly temperature and rainfall at Pointe-Noire facebook.com/TchivoulAgro Copyright 2009 www.wendykennedy.com

Investment Highlights Technical assistance (IRA, CIRAD,…) Partnerships (PICS,..) Experienced team Business model (Crop rotation, saving money, training villagers) Maize facebook.com/TchivoulAgro

Commercialization Training Program Tchivoul Agro Emboto Peanut butter Jules MALONGA BIBILA facebook.com/TchivoulAgro Tagline – an abbreviated version of your value proposition The tagline needs to be the thread throughout this entire presentation – needs to appear in the talking points throughout. Copyright 2009 www.wendykennedy.com