Social Media Resistance Survey Executing Social Media Preliminary Findings Executing Social Media Pasadena, May 21, 2008 Francis Pereira, Ph.D. Director, Industry Research Institute for Communication Technology Management (CTM)

n=64 Size of organization (number of employees) Number of years of working experience

How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? Percentage Responding Communitelligence

How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? 48% 16% 53% 10% 65% 9% Percentage Responding as Useful Percentage Responding as Not Useful Communitelligence

How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? 40% 10% 20% 29% 16% 28% Percentage Responding as Useful Percentage Responding as Not Useful Communitelligence

How would you rate, in general, the adoption of new media and technologies by your organization?

To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Percentage Responding Communitelligence

To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Percentage Responding Significant Resistance Communitelligence

To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Percentage Responding No Resistance Communitelligence

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Percentage Responding Communitelligence

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 34% 31% 40% 45% 48% 53% Percentage Responding The Following as Important Reasons Communitelligence

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 34% 13% 25% 15% 17% 5% Percentage Responding The Following as Not Important Communitelligence

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 31% 40% 45% 48% 53% Percentage as Important Reasons Communitelligence

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 13% 25% 15% 17% 5% Percentage Responding as Not Important Communitelligence

Institute for Communication Technology Management (CTM) Thank-You Francis Pereira, Ph.D. Director, Industry Research pereira@marshall.usc.edu Institute for Communication Technology Management (CTM)