Men’s use of information sources during the purchase process

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Presentation transcript:

Men’s use of information sources during the purchase process Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing Source: NRS MG + total 2016 Target group: men, n=4 747, est. 2 178 000

”Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?”

Comparing / evaluating Purchase process / cars (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 25 23 % Magazine websites 17 16 Blogs 3 4 Newspapers 20 18 Newspaper websites 10 9 Television 7 Radio 1

Comparing / evaluating Purchase process / Style and fashion (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 14 11 % Magazine websites 7 Blogs 3 2 Newspapers 8 9 Newspaper websites 4 Television 6 Radio 1

Comparing / evaluating Purchase process / Travelling (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 20 15 % Magazine websites 13 11 10 Blogs 5 4 Newspapers 17 14 Newspaper websites 8 7 Television Radio 2 1

Comparing / evaluating Purchase process / Food and cooking (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 24 18 17 % Magazine websites 12 11 Blogs 8 5 4 Newspapers 16 14 15 Newspaper websites Television 20 13 9 Radio 1 2

Comparing / evaluating Purchase process / Health and well-being (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 16 13 % Magazine websites 8 7 Blogs 3 2 Newspapers 9 11 Newspaper websites 6 4 5 Television Radio 1

Comparing / evaluating Purchase process / Cosmetics and cosmetics brands (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 6 8 9 % Magazine websites 4 5 Blogs 1 2 Newspapers 7 Newspaper websites 3 Television Radio

Comparing / evaluating Purchase process / Furniture and decorating (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 18 15 % Magazine websites 8 9 Blogs 3 2 Newspapers 14 11 Newspaper websites 4 5 Television 7 Radio 1

Comparing / evaluating Purchase process / Building and renovating (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 26 20 19 % Magazine websites 13 11 Blogs 3 Newspapers 14 Newspaper websites 5 6 Television 12 9 Radio 1

Comparing / evaluating Purchase process / Gardening (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 21 16 15 % Magazine websites 9 8 Blogs 2 Newspapers 11 10 Newspaper websites 4 5 Television 6 Radio 1

Comparing / evaluating Purchase process / Home entertainment and IT (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 25 22 21 % Magazine websites 19 17 18 Blogs 6 Newspapers 16 13 15 Newspaper websites 9 Television 10 8 Radio 2 1

Comparing / evaluating Purchase process / Saving and investing money (men) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 16 15 14 % Magazine websites 9 8 Blogs 3 Newspapers 12 Newspaper websites 7 6 Television 5 4 Radio 1

All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service www.ratecards.fi