Presented by: Randi Skinner

Slides:

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Presentation transcript:

Presented by: Randi Skinner District 5790 Social media Presented by: Randi Skinner

Maximizing the use of social media District 5790 Topics Creating An Effective Social Media Strategy What Makes An Effective Post? What To Post, When, Where Effective Graphics and Photos Identifying Your Target Audience

Rotary international strategic plan

Let’s talk strategy Goals| Awareness, Engage Members, Share Rotary Highlights| Talk Your Club’s Key Events, Meetings, Projects Content| Identify Top 5-10 Content Ideas Members, Community, Projects, RI, Platform| Designate Social Media Platform Map It Out Thursday Club Meeting Saturday Service Project/Event Monday RI Post Wednesday Lunch Invite & Speaker

effective posts What | Visual, Engaging/CTA, Current When | Look At Facebook Insights for High Traffic Times Where | Start With Facebook

3 Tips To Create Buzz According to Rotary International Blog by Rotarian Evan Burrell, Australia Create Unified Hashtag – RI Conference In Atlanta #Rotary17 Share Visual Content – Photos & Videos Get Everyone Involved – Check In, Tag Rotarians, Tag Businesses/Organizations, Encourage Members Posting

How are we doing on facebook

Talking facebook tools Facebook Live Milestones Notes Peer To Peer Fundraising

Target audience & paid ads on social Start Here… Current Members Friends of Members Hobby/Interest Similar To Club Culture Large Corporation/Biz

Rotary pro-tips & Resources RI Resources Rotary Identity Guidelines (Brand Guide) Brand Center Rotary International Social Media Channels Rotary International Blog My Favorites Shortcuts Canva.com to Create Images Animoto to Create Video Boomerang to Create GIFS THANK YOU!