Déjà Vu?. Déjà Vu? Comcast Spotlight: Constant Evolution.

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Presentation transcript:

Déjà Vu?

Comcast Spotlight: Constant Evolution

Comcast Spotlight: Constant Evolution

Comcast Platforms

Regardless of Age Group, TV Still Rules in Building Name Recognition

Cable Continues to Outperform Broadcast Ad-Supported Cable Total Day HH – Dan presentation - please reference hard copy for new stats Total National & Local Broadcast TV** -36% +27% 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 Source: Cable television Advertising Bureau, 4Q-3Q season, 06/07. Shares based on sum of all sources (not HUT) **Includes ABC/CBS/NBC/FOX/WB/UPN/PAX affiliates and local indies.

Audience Shift to Ad-Supported Cable in Key Political TV Target

Demographic

Unique Targeting Opportunities

Comcast Spotlight is in 20 of the Top 40 African American DMA’s

Comcast Spotlight Covers More Than Half of The Top 15 Hispanic DMA’s

Cost Per Vote

Comcast.net

Who is using Comcast.net?

Comcast.net Advertising Opportunities

My Government On Demand

My Government On Demand

My Government On Demand

Video On Demand User Profile

Putting It All Together For Advertisers

The Change Has Occurred!