SUSTAINABLE BUSINESS MODELS IN URBAN DESTINATIONS:

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Presentation transcript:

SUSTAINABLE BUSINESS MODELS IN URBAN DESTINATIONS: APPROACHING THE KRAFT CONCEPT Dr. Katalin Lőrincz Kraft research group

Sustainable cities & communities Destination manager / Associate professor / Researcher with spatial view

Previous professional activity Researching & teaching at University of Pannonia: Climate change and tourism Cultural tourism and cultural heritage in historic towns Destination management - the role of DMOs and residents Fellowship in Kőszeg, New Central Europe II programme (2015): Sustainable Tourism in Historic Towns – Kőszeg Case Study KRAFT-Pont Coordinator, Veszprém

The importance of the research topic Sustainable business models in tourism + Urban destinations Socio-cultural dimension of sustainability 1, KRAFT Index in Veszprém 2, Best practices in management – European Capital of Culture Cities

European Capital of Culture Cities Concept and criteria sustainable planning and management in urban places Best practices sustainable business models in European Capital of Culture cities (Central/Eastern Europe) In-depth interviews: Riga, Turku, Wroclaw, Plzen, Maribor, Kosice

KRAFT Index in Veszprém - method Quantitative data 6 focus group discussions among students, local government representatives, civic associations and residents Comparable KRAFT Index Online questionnaire among residents of Veszprém (N=500)

Summary and practical utilization Paper writing (book chapters, articles), international publications about the results; Introducing KRAFT Index (Veszprém case study) to the stakeholders and media; Scientific conference attendance with the research topic; Consultation / knowledge sharing with young researchers, students (workshop and presentation); Curriculum development: Cultural Heritage and Sustainability, Tourism Geography of Hungary, Cultural Tourism