Example Business Names Product Specific Toys R Us Pimlico Plumbers Specsavers Burger King PC World Phones 4 U Perfume Shop Non-specific Virgin Yahoo Lego Thomas Cook Google Boots BlackBerry Show examples of names that are linked to the product or service and those that are non-specific. What makes a good name? Make it fun! - Are people going to like the name? People like saying Yahoo and Google. They are fun names and that already leads to a favourable impression. Be creative - Is it unique? Not too long - The longer the name, the more likely people will come up with an abbreviation that probably will not make sense to the person they are talking to. Do you even care what IKEA, DHL or H&M even stand for? Specific/Non – specific – Boots, Lego and Virgin do not say what the companies really do, but Bob’s Plumbing should be a plumbing business and not a pizza restaurant. Remember that you do not know your product yet so keep it generic. Make it stand out Easy - Can you say the name easily? Can you spell it easily? It is hard enough getting people to talk about your company so do not make it even more difficult by calling yourself Xzving.

Example Logos Explain that every business has a logo Some logos are illustrative (showing what a company does); some are text based; and some are a combination of both. They should be memorable and present the image their business wants to portray. What is the school logo?

Choose a Name & Logo Brainstorm business names Discuss the good and bad points of each one Vote to pick their final name Sketch ideas of logos Decide on the final version