Manajemen Pemasaran - Adetia Wardani - Fiskha Suhartini - Rizki Mochammad Suhariadi - Arum Dwi Dayanti Nama Kelompok:

Garuda Indonesia PT. Garuda Indonesia (Persero) Garuda Indonesia is the national airline of Indonesia. Garuda is the bird's name in the legend of Lord Vishnu mounts puppet. Other that. Garuda Indonesia is the first airline to join the SkyTeam. These airlines often change the slogan until now famous with slogan “look forwad”

Marketing Mix Marketing Mix: Place Price Promotion Product People Proces Physical Evidence

Marketing Mix Of the marketing mix to seven we will only explain about 4P is more commonly known as : Place Price Promotion Product

Marketing Mix Place: Place or distribution channels, that act as marketing activities to facilitate the delivery of goods or services from companies to consumers. Examples of the role of place in the company Garuda Indonesia is its many outlets, making it easier booking tickets, the ease in terms of payment, the ease of online booking even easily reach the sales office.

Marketing Mix Price Price is the only element that gives the advantage to the company. while product, promotion and others are the causes of cost. Examples of the role of prices in the Garuda Indonesia: cheap price, tariff upper limit, lower limit tariffs, rebates or discounts, group rates and even the price according to the quality.

Marketing Mix Product Products are goods and services produced for consumer use in order to meet his satisfaction. Examples included in the company's products Garuda Indonesia: large and modern aircraft, safety, food quality, baggage service, choice of flight schedules even an attractive frequent flyer program.

Marketing Mix Promotion Promotion is the flow of information to direct a person to act that created the exchange in marketing. Example campaign conducted by Garuda Indonesia to attract customers is: Through advertising, Promotion on social media, lottery in flight Discount, and the provision of more facilities.

Conclusion

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